Slip slidin’ away: Adobe delays mobile Flash Player 10.1 to second half of 2010

invisibleSHIELD case for iPad“After mounting an intense attack on Apple for not supporting Flash on its iPhone OS mobile devices, Adobe has admitted that it will not be able to ship its promised Flash Player 10.1 for mobile platforms until the second half of the year,” Prince McLean reports for AppleInsider.

“Adobe’s Flash Player 10.1 has been widely publicized as being the first version of the company’s runtime that will enable mobile devices to play most of the Flash content originally designed for playback within web browsers running on the PC desktop,” McLean reports. “The company originally intended to release Flash 10.1 in the second half of 2009 (as depicted in the timeline below), then the first half of 2010. The latest slip now makes the release a year late. Despite its problems in delivering a real version of Flash for mobile devices, Adobe executives are seeking to pin the blame on Apple for not even wanting to wait for Adobe and its promised mobile Flash runtimes.”

McLean reports, “Adobe’s chief executive Shantanu Narayen told Fox Business that Apple’s disinterest in bundling the upcoming Flash Player on the iPhone OS was a business rather then technology decision, and that it “hurts customers,” even though his company hasn’t ever shipped a full mobile version of Flash for any platform that actually works with the broad array of Flash content users might want to view.”

Full article here.

MacDailyNews Take: And more major sites will add HTML5 capabilities while lazy Adobe delays. Hello, Hulu?

Note to advertisers: (including those who advertise via third-party ad networks and become, in effect, our advertisers): Your Flash-based ads are no longer reaching the most well-heeled customers online: 50+ million iPhone owners. They’re also not hitting brand new iPad users or 35+ million iPod touch users. If you care about reaching people with discretionary income, you might want to consider dumping your flash-based ads and moving to a more open format that people with money and the will to spend it can actually see.

Help kill Adobe’s Flash:
• Ask MarketWatch to offer HTML5 video via the customer support web form here.
• Ask CNBC to offer HTML5 video via the customer support web form here.
• Contact Hulu and ask them to offer HTML5 video via email:
• Ask ESPN360 to offer HTML5 video instead Flash via their feedback page here.
• Join YouTube’s HTML5 beta here.
• On Vimeo, click the “Switch to HTML5 player” link below any video.

[Thanks to MacDailyNews Reader “James W.” for the heads up.]


  1. If it is banned from iThings because of a “business decision” rather than a “technological reason”, as Adobe says…. Then tell me Adobe, how do all those Flash things that rely on a mouse hover and click work with a multi-touch NON mouse interface…


    Just pointing out a “technological” flaw in Adobe’s thinking.

    John in North Pole.
    Oh BTW– FIRST POST!! YEAH!!! ???

  2. Excuse me, but in this business, particularly regarding user experience, and most especially with Apple products, business decisions are technology decisions. Do you think Steve Jobs would f#*k up the iPhone experience just because he wants to squeeze Adobe or carry a grudge? No. He may not feel very sorry for Adobe, but he doesn’t make decisions that way.

  3. I fully support Apple in this. There is a chance, however, that it may not quite work. Next year this time, we’ll likely have over 10 million iPad users, who will use that iPad the way they use their laptops, and many will likely expect that these work the way laptops work (i.e. Playhouse Disney would let them play their games). I sure hope otherwise, but there is a chance of a backlash, or at least vocal minority of noisemakers about lack of Flash. If by then Adobe delivers mobile Flash to Android, WinMob, Blackberry and similar, the noise would sound quite convincing. Apple could likely weather this by sticking to their guns, betting on the fact that desirability of iPad trumps lack of Flash. Major elping hand would be the (likely even louder) noise coming from those mobile Flash users who simply can’t use vast majority of Flash-based content because it requires a movable mouse pointer (for mouse-over actions), which touch-based interface simply cannot elegantly emulate.

    However, if the masses of Flash developers subsequently (or eventually) re-design their Flash content for touch interface, Apple just might let Adobe play. This simply can’t happen in the next two years or so (if it even does at all).

  4. “Shantanu Narayen told Fox Business that Apple’s [lack of interest] in bundling the upcoming Flash Player on the iPhone OS was a business rather then technology decision …”

    There’s no absolute distinction there. If Apple use poor technology, their product performs badly and looks bad, so their business suffers.

    Anyway, who says Apple has to make business decisions that are good for Adobe’s business?

    “… and that it “hurts customers,”

    He said that with a straight face?

    I’m a customer, and I know what “hurts” me: Adobe’s crappy software.

  5. And the fact that adobe has a development platform to convert it’s flash code to “iPhone friendly” code only to be blocked by Apple is anti-competitive and really is wrong in my opinion. Apple has gone too far here. It’s one thing to not support flash. It’s quite another to intentionally write your developer license to intentionally exclude that companies tools from building on their platform when it “technically” complies with coding requirement (sans being developed on Mac approved tools). It is nothing more than a childish witch hunt against Adobe.

    Apple should rise above this petty bs. There are lots of talented flash programmers out there that could port their code to iPhone if not blocked.

  6. @Predrag,

    I think SJ and Co. are convinced that if someone wants to play a Flash Game from a web site, there’ll be an “app for that” instead.

  7. “Apple should rise above this petty bs. There are lots of talented flash programmers out there that could port their code to iPhone if not blocked.”

    Anyone who actually *was* talented would be able to use the proper tools. They can keep that lowest-common-denominator crap of my phone.

    Furthermore, it is not “anti-competitive”. Apple has no obligation to provide Adobe with marketshare. It would also be bad for the platform and for users for quite obvious reasons which have been stated enough times already — see, for example:

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