“Apple chief executive Steve Jobs this week continued to showcase his own flavor of public relations management, asking one supporter if he was insane to suggest the company had mislead international customers with regard to iPad availability,” Katie Marsal reports for AppleInsider. “Apple announced Wednesday that initial demand for the new device has been far higher than anticipated, causing the company to make ‘the difficult decision to postpone the international launch of iPad by one month, until the end of May.'”
Marsal reports that for one Paul Shadwell, “this disappointment soon bled into frustration and anger, prompting an email to Jobs over the matter. In particular, Shadwell chastised the Apple co-founder for holding back international pricing information and details from customers while Americans prance around with their iPads. He also accused Jobs of repeating false claims regarding the timing of the international rollout just one week ago, when he told journalists at the iPhone 4.0 preview event that the iPad remained on track for an international launch in late April.”
“Twice to my knowledge you have falsely stated international availability of the iPad and while I do not believe this is any fault of your own,” Shadwell said in his email to Jobs, “I can imagine that you are not happy being shown as deliberately pulling the wool over the rest of the worlds eyes.”
“Are you nuts?” Jobs responded. “We are doing the best we can. We need enough units to have a responsible and great launch.”
Read more in the full article here.