Steve Jobs questions sanity of emailer claiming international iPad deception: ‘Are you nuts?’

invisibleSHIELD case for iPad“Apple chief executive Steve Jobs this week continued to showcase his own flavor of public relations management, asking one supporter if he was insane to suggest the company had mislead international customers with regard to iPad availability,” Katie Marsal reports for AppleInsider. “Apple announced Wednesday that initial demand for the new device has been far higher than anticipated, causing the company to make ‘the difficult decision to postpone the international launch of iPad by one month, until the end of May.'”

Marsal reports that for one Paul Shadwell, “this disappointment soon bled into frustration and anger, prompting an email to Jobs over the matter. In particular, Shadwell chastised the Apple co-founder for holding back international pricing information and details from customers while Americans prance around with their iPads. He also accused Jobs of repeating false claims regarding the timing of the international rollout just one week ago, when he told journalists at the iPhone 4.0 preview event that the iPad remained on track for an international launch in late April.”

“Twice to my knowledge you have falsely stated international availability of the iPad and while I do not believe this is any fault of your own,” Shadwell said in his email to Jobs, “I can imagine that you are not happy being shown as deliberately pulling the wool over the rest of the worlds eyes.”

“Are you nuts?” Jobs responded. “We are doing the best we can. We need enough units to have a responsible and great launch.”

Read more in the full article here.


  1. Talk about exaggeration. “Are you nuts?” is not questioning sanity or asking him if he’s insane. People say that all the time and it’s not meant to be taken literally. Give me a break.

    They act as if he said “are you suffering from some kind of chemical imbalance?”

  2. It’s funny to think the PR people would normally advise a CEO to not reply to emails, or reword it for him. Probably not going to work with Steve.

    Sure it’s a bummer not to get one yet… But the emailer has made it this far in life without even knowing it existed until recently. Another month isn’t going to kill him.

  3. Well Mr. Jobs you could just deliver the number of units you estimated you would need for the US to the US and continue producing the iPads you had planed for the international roll out, but instead you disrespect your international customers in favor of your local customers (as you always do).
    If this was say China telling you we are not going to produce your iPad because a Chines company has asked us to bump your product in favor of producing their knockoff iPad and we have to give priority to our home boys you would be some pissed too.

    If you can’t produce enough then let all your customers suffer equally, with the exception of the 1 month head start you already gave the US of course.

  4. Frustrated entitlement baby slips into paranoid binge, begins accusing of conspiracy schemes, mildly reoriented to reality by a kindly explanatory Steve Jobs.

  5. He’s lucky he didn’t get his throat ripped out. He said Steve lied twice, “you have falsely stated international availability” and “being shown as deliberately pulling the wool over the rest of the worlds eyes.”

  6. LOL…… calm down. You will get your iPad soon enough. By the way, I loooooove mine ” width=”19″ height=”19″ alt=”smile” style=”border:0;” />

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.