Piper Jaffray: Number of teens planning to buy an Apple iPhone doubles

invisibleSHIELD case for iPad“Interests in Apple’s iPhone amongst high school teenagers is on the rise, according to a new study from investment research firm Piper Jaffray, which found that nearly twice as many students are planning to buy one of the touchscreen handsets in the next 6 months compared to last year,” Sam Oliver reports for AppleInsider.

“During the firm’s 2009 spring survey, 8% of students surveyed owned iPhones and an additional 16% expected to buy an iPhone in the following 6 months,” Oliver reports. “But in its most recent study, the iPhone’s share amongst teens rose to 14%, while planned purchases nearly doubled to 31%.”

Oliver reports, “Meanwhile, Apple’s market share in the portable media player (PMP) category was 92%, up from 87% in the study six months ago. Overall, 86% of students own a PMP (down from 90% six months ago). Interest in buying a PMP in the next 12 months, including first time buyers and replacements, pulled back slightly to 31% (down from 40% six months ago but in line with historical averages). Of those planning on buying a PMP in the next 12 months, 91% expect to buy an iPod.”

Full article here.

[Thanks to MacDailyNews Reader “Too Hot!” for the heads up.]

3 Comments

  1. I think that’s just a new generation of Apple users coming of age. They grew up with iPods, and it is just natural for them to get an iPhone when they are old enough… Like my generation, I’m 30 and had in school my first real computer contact, with a mac classic. Later when I studied about everybody in the university had a mac, and so had I. The product is good. No need to change to a different system.

  2. Last September, I was told by a Freshmen that much more than 50% of the students were caring a Mac. I agree, this year’s back to school sales will blow away everyone. I am expecting 2 out of 3 or more to be walking in to college with a Mac!

    It could even be 3 out of 4 by then! Did Steve Ballmer get an iPad for the Microsoft development team to start copying yet? Google got theirs!

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.