New Adobe SEC filing highlights risk of Apple’s Flash exclusion from iPhone, iPod touch, iPad

invisibleSHIELD case for iPad“Adobe Systems Inc., the maker of the Flash video software, highlighted the risks of exclusion from Apple Inc.’s iPad and iPhone for the first time in a corporate filing, indicating the ban could hurt sales,” Peter Elstrom reports for Bloomberg.

“‘To the extent new releases of operating systems or other third-party products, platforms or devices, such as the Apple iPhone or iPad, make it more difficult for our products to perform, and our customers are persuaded to use alternative technologies, our business could be harmed,’ Adobe said today in the filing with the U.S. Securities and Exchange Commission under a ‘risk factors’ heading,” Elstrom reports.

Elstrom reports, “The filing signals that tensions between Adobe and Apple are escalating as Apple Chief Executive Officer Steve Jobs snubs [Adobe’s Flash]… Yesterday, Apple released new rules that force application developers to write programs directly for the iPhone operating system, not intermediary software such as Adobe’s products.”

Full article here.

MacDailyNews Take: Tough Adobe. You should have focused more on Apple’s Mac instead of foolishly waiting for the platform to die and then, when it didn’t drop dead as you hoped, treating Mac users as second-class citizens while pimping inferior Windows PCs. Flash is a proprietary, resource-hogging, browser-crashing abomination and we don’t want ported software on our iPhones, iPads, or Macs; software designed for the lowest common denominator is inferior to software designed to take advantage of individual platforms’ strengths.

A bit of perspective: Apple is currently worth 12 times that of little, old, lazy, shortsighted, back-stabbing Adobe and Apple has enough cash on hand to buy Adobe – twice, with billions left over. Not that they’d want it. Although, it would be fun to take Photoshop, Illustrator, After Effects, and Dreamweaver Mac-only and put the rest of the company out of its misery.

Ever launch Photoshop? The length of time it takes for that mess of spaghetti code to launch is one reason why we find ourselves using Pixelmator pretty much exclusively nowadays.

Note to advertisers: (including those who advertise via third-party ad networks and become, in effect, our advertisers): Your Flash-based ads are no longer reaching the most well-heeled customers online: 50+ million iPhone owners. They’re also not hitting brand new iPad users or 35+ million iPod touch users. If you care about reaching people with discretionary income, you might want to consider dumping your flash-based ads and moving to a more open format that people with money and the will to spend it can actually see.

Help kill Adobe’s Flash:
• Ask CNBC to offer HTML5 video via the customer support web form here.
• Contact Hulu and ask them to offer HTML5 video via email:
• Ask ESPN360 to offer HTML5 video instead Flash via their feedback page here.
• Join YouTube’s HTML5 beta here.
• On Vimeo, click the “Switch to HTML5 player” link below any video.

[Thanks to MacDailyNews Reader “David E.” for the heads up.]


  1. Maybe finally Adobe can start turning their attention to improving their other oftwre which has been so stagnant and heavy for so many years. Both Illustrator and Photoshop are long overdue fo some lightspeed performance and new features, oh and while they’re at it pay some attention to your Mac base or you’ll find real soon that they dump you on your base products too because there eventually will be alternatives…

  2. Wasn’t Flash used in the past to hack into the Windows PCs? There is no reason to use Flash and it will not be missed.

    Adobe has other good software products and they should continue to develop and market them. Dreamweaver works well for me but could use some simplification.

  3. Aside from other concerns, Flash applications often rely on the difference between mouseover and mouseclick. There’s no mouseover in a touch-based interface. Apple therefore has two choices to make: make the user angry that there is no flash, or make the user angry that this, that, and the other application seems to run but doesn’t work correctly.

    The right decision: no flash.

  4. That take? Facebook like.

    “You should have focused more on Apple’s Mac instead of foolishly waiting for the platform to die and then, when it didn’t drop dead as you hoped, treating Mac users as second-class citizens while pimping inferior Windows PCs.”


  5. If Adobe Flash wasn’t a memory hog and was totally awesome and didn’t suck… Apple still would block it. Its performance was an excuse SJ made to keep the platform closed.

    Flash on the iDevices would mean developers could write apps in Flash that would run on the iPhone, thus bypassing the App Store, thus providing alternatives and choice on the iPhone.

    Apple doesn’t like free choice… they only like multiple-choice… where they choose the options.

    Apple’s move to block any 3rd party from using translation to avoid using Objective-C[rap] speaks volumes of how Apple dictates not only what goes on the phone but how people make their stuff. Next thing you know, they’ll be telling people that you can only develop apps in an iHouse.

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