New Adobe SEC filing highlights risk of Apple’s Flash exclusion from iPhone, iPod touch, iPad

invisibleSHIELD case for iPad“Adobe Systems Inc., the maker of the Flash video software, highlighted the risks of exclusion from Apple Inc.’s iPad and iPhone for the first time in a corporate filing, indicating the ban could hurt sales,” Peter Elstrom reports for Bloomberg.

“‘To the extent new releases of operating systems or other third-party products, platforms or devices, such as the Apple iPhone or iPad, make it more difficult for our products to perform, and our customers are persuaded to use alternative technologies, our business could be harmed,’ Adobe said today in the filing with the U.S. Securities and Exchange Commission under a ‘risk factors’ heading,” Elstrom reports.

Elstrom reports, “The filing signals that tensions between Adobe and Apple are escalating as Apple Chief Executive Officer Steve Jobs snubs [Adobe’s Flash]… Yesterday, Apple released new rules that force application developers to write programs directly for the iPhone operating system, not intermediary software such as Adobe’s products.”

Full article here.

MacDailyNews Take: Tough Adobe. You should have focused more on Apple’s Mac instead of foolishly waiting for the platform to die and then, when it didn’t drop dead as you hoped, treating Mac users as second-class citizens while pimping inferior Windows PCs. Flash is a proprietary, resource-hogging, browser-crashing abomination and we don’t want ported software on our iPhones, iPads, or Macs; software designed for the lowest common denominator is inferior to software designed to take advantage of individual platforms’ strengths.

A bit of perspective: Apple is currently worth 12 times that of little, old, lazy, shortsighted, back-stabbing Adobe and Apple has enough cash on hand to buy Adobe – twice, with billions left over. Not that they’d want it. Although, it would be fun to take Photoshop, Illustrator, After Effects, and Dreamweaver Mac-only and put the rest of the company out of its misery.

Ever launch Photoshop? The length of time it takes for that mess of spaghetti code to launch is one reason why we find ourselves using Pixelmator pretty much exclusively nowadays.

Note to advertisers: (including those who advertise via third-party ad networks and become, in effect, our advertisers): Your Flash-based ads are no longer reaching the most well-heeled customers online: 50+ million iPhone owners. They’re also not hitting brand new iPad users or 35+ million iPod touch users. If you care about reaching people with discretionary income, you might want to consider dumping your flash-based ads and moving to a more open format that people with money and the will to spend it can actually see.

Help kill Adobe’s Flash:
• Ask CNBC to offer HTML5 video via the customer support web form here.
• Contact Hulu and ask them to offer HTML5 video via email:
• Ask ESPN360 to offer HTML5 video instead Flash via their feedback page here.
• Join YouTube’s HTML5 beta here.
• On Vimeo, click the “Switch to HTML5 player” link below any video.

[Thanks to MacDailyNews Reader “David E.” for the heads up.]


  1. This is funny:
    Apple iPhone or iPad, make it more difficult for our products to perform, and our customers are persuaded to use alternative technologies, our business could be harmed,’
    I´ll say your business is in risk of extinction…jajajaj

  2. I have no sympathy for Adobe. They were born because of the Mac then they spurned the Mac, and their Mac Flash version has been an attempt at denigrating the Mac platform in order to promote Windows for years. They deserve to have Mac users finally become aware of their anti-Mac tactics and revolt.

  3. Adobe doesn’t deserve to have any of my hard-earned dollars, especially considering the way they have

    treated us Mac users over the past decade.

    Flash is trash!

  4. That’s “boilerplate”. Just standard language on risks that shareholders should be aware of. They list everything and anything, and noone takes it too seriously. It’s meant to protect the company from litigation. You know, the shareholders were warned so don’t blame the company when the business goes in the crapper. I bet the Palm risks section must be interesting reading.

  5. Adobe has been treating the Mac market like crap every since the original CEO retired.

    Adobe jumped on the windows bandwagon and won’t fix their bloated code on their Mac versions of their software.

  6. This is Adobe’s fault. They had years to prove to the Mac faithful that they meant business and would make things work 100%. Instead, they did nothing and now cry when the new Apple platform wants nothing to do with Flash. F Adobe.

  7. in Adobe defense.. how many times has apple changed forcing them to recode their software to work on the mac? It makes complete sense why a windows version would be released first than mac.. its less work.. as of late they went to OS 10, then from PPC to intel.. and now with CS 5 it will be intel only.

    I know windows is horrid but they haven’t changed anything warranting adobe to recode as much as they have had to with apple.

  8. waaahhh!!!
    how ridiculous is arrogant adobe going to make themselves look?
    make better software.
    and take care of the mac peoples for a change
    then we just might take care of you.

  9. The solution to this is really quite simple, yet Adobe can’t seem to see it: make a Flash for OSX that doesn’t suck.

    Problem over?

    Or does Apple want to kill compatability layers completely?

    I gotta say, I’m truly shocked at how much better Silverlight (Netflix) works on my MBP than Flash.

    Adobe shareholders need to start asking some pointed questions.

  10. Maybe finally Adobe can start turning their attention to improving their other oftwre which has been so stagnant and heavy for so many years. Both Illustrator and Photoshop are long overdue fo some lightspeed performance and new features, oh and while they’re at it pay some attention to your Mac base or you’ll find real soon that they dump you on your base products too because there eventually will be alternatives…

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