“Who amongst us knew that Apple had a secret retardation solution for their media players?” Jack Purcher asks for Patently Apple. “Surely not I. But there it is in black and white, a granted patent for one of Apple’s super secrets of how their display stays so crisp under the most demanding of circumstances.”
“In case you didn’t know, Apple’s Engineering Team responsible for display and touch technology is as fanatical about their craft as Jonathan Ive is about Industrial Design,” Purcher reports “Two of the senior display engineer’s on this team include Cheng Chen who has a PhD in Liquid crystal physics/optics and is behind Apple’s upcoming iPad as is John Zhong who won an honorary award in 2009 from The Society for Information Display (SID) for his exceptional contributions to display technology.”
Purcher reports, “Today’s granted patent presents us with a basic overview of this team’s use of retardation film on media displays so that we could continue to enjoy crisp imagery even when we’re wearing sunglasses. At the end of the day, Apple’s granted patent may even provide us with a little reasoning behind Apple’s recent move to ban protective screen film from the Apple Store.”
Much more in the full article, including Apple’s original patent application illustrations, here.
[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]
I just purchased two packages of the protective film yesterday… no bad of it here in the South OC.
I’ve met a few people who could benefit from a retardation sution.
bad = ban
Solution. Sorry for ruining the joke.
Apparently, Jim and I could both benefit from it as well.
Fred Mertz is on his way to a 1000.
Just left the 29th Street store on Boulder Colorado and the still have the screen covers as well. Lots of them. Not sure the ban is real.
huh???
True dat Confused1…
Or they could be clearing shelfspace for the iPad accessories.
@TheConfuzed1
Not a problem. The joke was ruined well before the point at which you misspelled ‘solution.’ ” width=”19″ height=”19″ alt=”tongue wink” style=”border:0;” />
As any nerd, I need my daily sution.
The way things are going, we need solutions NOW, not retarding them…
oh, never mind.
@KingMel:
No… misspelling solution was what made the post funny.
@TheConfuzed1:
It’s too bad you outed yourself… a brilliant piece of irony.
Now if I can just get that for my car windshield.
That headline probably got Wal-Mart execs excited for the wrong reason.
the oleophobic screen doesn’t work if u cover it
simple really!!