Thanks to Apple, mobile apps market to generate $17.5 billion by 2012

Apple Online Store“Worldwide demand for mobile applications is set to explode in the next three years as the total value of the market could grow to $17.5 billion, according to a new report released Wednesday,” Marguerite Reardon reports for CNET. “A study commissioned by GetJar, the second largest mobile app store in the world, predicts that mobile downloads will climb to 50 billion in 2012 up from about 7 billion in 2009. This rapid uptick in downloads will generate about $17.5 billion in revenue for the mobile app market. The mobile market was worth about $4 billion at the end of 2009.”

Reardon reports, “The iPhone, which was easy to use, coupled with the App Store that allowed users to search and download apps from iTunes, turned mobile applications into an overnight success. Today, the App Store is considered the largest and most successful mobile application storefront out there. It has more than 150,000 apps.”

‘The global market for wireless applications will soon be worth more than the market for traditional music,’ said Patrick Mork, head of marketing for GetJar… Much of the growth in the overall mobile application market is due to the growing use of mobile data plans, said Mork. Today, in developed markets such as the U.S., about 25 percent of wireless subscribers have a data plan. But by 2012, about 60 percent of mobile users in the U.S. will subscribe to a data plan,” Reardon reports.

Full article here.

MacDailyNews Take: Nanu Nanu.*

Michelle Maisto reports for eWeek, “Feeding the market is a wealth of new app stores, with the number of non-carrier stores alone jumping from eight to 38 in 2009 alone.”

“The report respectfully nods to the original catalyst for the market: Apple, with its iPhone and App Store, which infused new life into a market that had been present but essentially dormant for nearly a decade,” Maisto reports. “Apple accomplished this, writes [GetJar’s] Chetan Sharma, by, first, changing the revenue model for apps in favor of developers and, second, bringing more developers into the ecosystem by focusing on just one or two ecosystems. It also helped speed new apps’ time to market and created a seamless end-to-end user experience.”

Full article here.

* Something Patrick’s likely heard tens of thousands of times already, but we simply cannot help ourselves.

[Thanks to MacDailyNews Reader “iWill” for the heads up.]


  1. “Feeding the market is a wealth of new app stores, with the number of non-carrier stores alone jumping from eight to 38 in 2009 alone.”

    Doesn’t Apple have about 96% of the mobile app download business? The rest I guess are divided among those 38 plus the carriers. Perhaps they could talk about other app stores when they actually sell enough apps to be called stores?

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