MacDailyNews Take: That’s not really what they were told, but, whatever, hype it up beyond all recognition, guys.
Lee and Asher report, “A trademarks tribunal has knocked back Apple’s bid to stop a small company from trademarking the name DOPi for use on its laptop bags and cases for Apple products.”
“Apple argued that the DOPi name – which is iPod spelt backwards – was too similar to its own popular portable music player, which has sold in excess of 100 million units worldwide,” Lee and Asher report. “Apple has long since relied on its legal muscle to pursue any individual or company it sees as infringing on its copyright and trademarks.”
Lee and Asher report, “But its ambitions to make widespread claims on the letter “i” came to a grinding halt when the tribunal rejected Apple’s claim that [consumers] might be confused into thinking that they were buying an Apple product. While the case does not affect Apple’s current trademarks, companies wanting to use the ‘i’ prefix will have a better chance of getting away with it, lawyers say.”
MacDailyNews Take: Even though the name in question, “DOPi,” involves the letter “i” as a suffix, of course. Lee and Asher’s unnamed “lawyers” must be dyslexic.
Full piece of much ado about nothing here.
gnitseretnI
Dyslexics of the world, UNTIE!
ereht did uoy tahw ees i
Aye luv Apple but aye thnk they went. Too far tryng to own letter “i” note just n case am not usng t n ths message hehe
If Apple wants to claim the letter ‘i’ for their own, they should rename the company iPple.
This would not stand in the US. You can’t sell shoe accessories called ekiN for Nike.
Dyslexic agnostics ask “Is there a DOG?”
I heard there’s an activist group that goes by the acronym DAM —
Mothers Against Dyslexia.
Duh! In this case, the i is at the end of the word. Apple will still likely be able to argue confusion for ‘similar’ words that begin with i. This is a non-issue/judgement. All that has happened is that the territory has been better defined.
That made me laugh out loud!
WFT!!!
It’s obviously meant to reference the iPod in some way, but I don’t see how it makes any difference to Apple. No-one will think it an official product, I don’t see them ever using the name themselves, and it’s not going to hurt their brand if the products suck. This just seems a little bit pointless.
1. DOPi doesn’t sound like a good brand to me. As in “Wow! That product is dopey!”
2. Apple actually thought they had a chance in filing this lawsuit? What? Was it a slow lawsuit day for Apple’s lawyers? How the hell would anyone “confuse” “DOPi” products for those offered by Apple?!?
You have to love our litigious society…
The whole thing sounds a little “dopi” to me.
In other news Snow White was seen consoling one of the dwarfs.
A witness overheard him sobbing and mumbling “I was going to sell backpacks with my name on it. Now what am I going to do?”
Dyslexia is a terrible disease.
Dnoaet gmeeruosly.
˙uɹǝɔuoɔ ǝןqɐuosɐǝɹ ʇɐɥʍǝɯos ɐ pɐɥ ǝןddɐ os pןɹoʍ sʍopuıʍ spɹɐʍʞɔɐq puɐ uʍop ǝpısdn uɐ uı ʇıƃǝן punos sǝop ıdop ןןǝʍ
A company needs to actively protect their trademarks or the courts may rule that they have abandoned them. Apple is almost forced to pursue matters like this or risk further trademark infringement in the future.
And yes, I am an attorney.
Funny thing this. In Swedish and Norwegian pronouncing iPod sounds like it was spelled iPåd.
Wonder what wound happened if I set up a company named iPåd? A letter from some lawyer in the US?
In Dog We Trust!
krquet… How did you do that?!?!
Apple has the apple logo for it’s own products. I can see how they would be upset, but they don’t need the “I” the apple symble is what catches eyes, no the lettering
@krquet – We bow before you! Impressive.
@ ron:
“iPple” is how it’s pronounced in New Zealand.
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ןɯʇɥ˙sɹǝʇʇǝןuʍopǝpısdn/ʎɐןd/ɯoɔ˙sǝɹıʍuǝʌǝs˙ʍʍʍ//:dʇʇɥ ʇɐ sıɥʇ punoɟ ı
@Bass Ackwards
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