Sexy apps to return? Apple adds ‘Explicit’ category for new App Store submissions

Blowout Specials ends 2/28“Just days after Apple removed over 5000 ‘overtly sexual’ applications from the App Store, the company appears to have taken a curious turn that could result in the reinstatement of many of these applications,” Eric Slivka reports for MacRumors.

Cult of Mac reports and MacRumors has confirmed that Apple has added a new “Explicit” category in the iTunes Connect system for App Store submissions,” Slivka reports.

Slivka writes, “The use of a dedicated category for explicit material could supplement the age-rating system used for all App Store applications to easily make the entire category invisible to certain users using Parental Controls.”

Full article here.

[Thanks to MacDailyNews Reader “James W.” for the heads up.]

37 Comments

  1. Sometimes, you have to wonder, whether or not they considered that as an option first, instead of mucking things up only to pull an about turn a few days later. It’s in the big leagues now, one might think.

    Nah, me thinks, Apple’s still a petulant kid at heart.

    MDN MW; children, wow, really!

  2. See?????????

    All the premature ejaculators who just couldn’t hold their wads till Apple sorted out the logistics of an X rated section, just made a big mess for nothing… – endurance always has it’s rewards…

  3. It will be interesting in the case of sex education products (apps., videos, and books) whether Apple decides to employ a Parental Guidance category. Long argued/accepted film ratings come to mind as a place to start formulating Apple’s PG ratings. If a parent deems a very descriptive sex education text (particularly if it’s illustrated) to be appropriate for his/her child, that should be a parental decision. Now, there will likely be high-art books that might fall well into PG, maybe on the border of explicit. Apple will need a carefully crafted and very public policy (just like for the movies) on how they intend to RATE, as opposed to CENSOR, content in their stores.

    If this rating were consistent across the stores, everybody’s lives would be simplified.

    After all, “The difference is [Playboy] is a well-known company with previously published material available broadly in a well-accepted format” (Phill Schiller) implies that broadly-available titillation is more equal than less-well-known titillation, even if it’s the same image. That is ultimately and logically indefensible, and leads to a VERY slippery slope. I suspect Mr. Schiller will come to regret that remark.

    I suspect that the negative PR of becoming known as a censor is ultimately far worse than taking a principled, public, and defensible approach to ensuring freedom of expression, and the free flow of information and choice. We don’t have to like all the content we see in any world forum, but we should support it, just as we support free access to information in countries that restrict the flow of information. It’s up to the reader/user to filter the flotsam from useful content.

    Personally, I feel the same way a poster on another blog mentioned: all religious applications should be required to be in the Parental Guidance section of the store. I would not want any child of mine exposed to religion. Period. I will, however, defend other parents the right to show it to their children, but I want to be as sure that children don’t accidentally run into religion as I want to be sure they do not accidentally see other adult/mature content.

  4. @deepdish

    Exactly! Apple shouldn’t have to be the parent.. How about everyone out there learn how to be a parent. There are parental controls on the device… set them accordingly… DONE!… Besides we all know its the fat ugly ones who want the apps of hot women removed so everyone else can hate life too! I’m surprised people haven’t complained about rated R or MA movies that are for sale on iTunes. Its the same thing right? People complaining that they cant be a good parent so lets make apple parent for us

  5. @Trevor…
    That was me talking about a Religion Section.

    As for “parents” wanting everyone else to raise their kids, there should be a Breeder’s License required to procreate. Hell, you need a license for a car, a gun and need to be a certain age to drink or vote.

    All I want is a learner’s permit. ” width=”19″ height=”19″ alt=”tongue wink” style=”border:0;” />

  6. I am so tired of watching the TV show Cops and whenever some fat slob is being wrestled to the ground, suddenly there is a bunch of pixelated blurring on his butt because the FCC decreed that not even one inch of plumber’s butt can show.

    And, why did the FCC institute such a rule? Because of crazy-kook, religious nuts who must be direct descendants of the Puritans whined and moaned so much. The FCC caved to the extremely vocal nut-case minority.

    The “normal” crowd needs to start speaking up. Women are built differently from men and they look at each other in sexual ways. There’s no surprise there (except, perhaps, to the Puritans who would force everyone else to live according to their values).

  7. The App Review group at Apple will no longer be the mind-numbing, tedious jobs that most Apple employees dread. Now they should be able hire plenty of enthusiastic people to fill that section and improve the app approval process.

  8. @ Trevor.
    You are absolutely right. There are so many religious Apps in the iTunes store, we shouldn’t have to wade through them all to get at the ones we want. Put them in a (parental control) section on their own.

    @ Bandit Bill.
    No, it’s a lot worse.

  9. You could pixelate as much as you wanted of the typical Cops “star” and not much would be lost. But the rest of this puritanical junk can go. How much funnier are the European and Aussie TV ads just because they’re not as uptight.

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