News Corp.‘s Rupert Murdoch waxes enthusiastic about Apple’s iPad

On “Uncommon Knowledge,” hosted by Peter Robinson for Stanford University’s Hoover Institution, News Corp.’s Rupert Murdoch talks about his enthusiasm for Apple’s iPad in relation to the The Wall Street Journal, The New York Post, FOX News, etc., why people will one day pay for the digital content they consume today for free, and why Apple’s iPad “will be totally different” than Amazon’s Kindle.

In the video, Murdoch says, “We will reach a vastly bigger audience once you see things like the iPad out there… They [Apple] were up here yesterday and we were all playing with it and we were all very impressed…. There will be so many applications on [iPad] that a lot of people will go to an application, like ‘Where’s the best restaurant in my suburb’ or where’s this or that… That it’ll eat into Google’s search.”

Rupert Murdoch owns the controlling interest in News Corp., which in turn owns media properties on five continents — properties that include some 170 newspapers, dozens of television stations, half a dozen television networks, a publishing company, and a movie studio.

See the video (8:31) via National Review Online here.

MacDailyNews Note: The video link above is the fifth of a five-part series. The first 4 parts of the interview are as follows:
1. Rupert Murdoch explains why content really is king. (7:20)
2. A bailout for newspapers? Rupert Murdoch calls it “rubbish, and very dangerous rubbish.” (6:41)
3. Rupert Murdoch discusses his proclivity to build and oversee a media empire. (8:50)
4. Rupert Murdoch weighs in on capitalism, China, Google, and more. (8:23)

See parts 1-4 via Stanford University’s Hoover Institution Website here.

35 Comments

  1. He’s right.

    The day of freeloading is about to end. The cream will come to the top. The curd will be where it should be.

    You like soundbites, it will remain free. And if you can really live on snippets, go for it.

  2. Don’t forget. He owns HULU too!

    Murdoch Rocks.

    He will never be done. He’s like the energizer bunny. He just keeps acquiring and acquiring and acquiring.

    Darn him. He makes money, creates wealth, employes a crap load of people, and speaks his mind.

    No wonder lefties hate him so much. He should try to be more like the government. Just wait for other people to make money and take it, waste it, and go back for more.

  3. I think he’s right. He clearly sees the cost of subscribing being reduced. I would gladly subscribe to more things is the cost was less. Right now, many small audience publications are impossible to produce because of the costs of paper, printing, distribution. This new medium, the iPad, will enable many people with ideas for publications that currently have an audience so small that the economics are unfeasible. This is exciting news. Of course, the main caveat I have is that the publications be timely and at least caught up with the flow of information. I stopped subscribing to lots of things because they were ridiculously out of date by the time I got them.

  4. The Devil Incarnate approving of the iPad!
    I don’t know whether that’s a good thing or not.
    You’d think he’d accumulated enough money by now, so he could just go back to Hades and enjoy his retirement in the warmth…. but still we have to endure the results of his brain-washing, rabble-rousing, populist right-wing newspapers, TV stations and so on.
    Haven’t we all suffered enough?

  5. In an item a bit earlier in the day, MDN claimed that Apple is removing, or planning to remove, pr0n from the iTunes Store. Doesn’t Faux Gnus qualify as pr0n for those in need of a jolt of fear or unreality in their lives?
    theloniousMac is only partly right … sorry, “correct” … in that folks to the left of Hitler and Attila (that’s a solid, sensible, majority) do not hate Murdoch for the money he makes. Oh, some of us (most of his employees) do. Most of us do not even (yet) hat the Journal or HULU. But the Post is known for it’s grocery-store flings (lack of reality) and Faux Gnus is renowned for introducing UNfair and UNbalanced slants to whatever it covers – or doesn’t. For example, when Pres. Obama was at the Republican conference, they – and only they – switched away to “ANALysts” when it was becoming obvious that he was trashing their lies in their own house.
    I’ll stop now … too much to fault them for.

  6. Rupert M is obviously right. He is the most successful media executive by miles. He is much like Steve Jobs- having succeeded over decades through commitment to excellence in his industry. The truth of this is the dominance of his various media enterprises – which the public daily rewards vs their competitors. Kudos to Murdoch.

    Pathetic are the mindless droids whose ignorant comments about Murdoch display know thought or ability, but just the kneejerk venom that Leftist spew in the absence of anything of intelligence. Is it any wonder the Left is in total freefall?

  7. We need a good micropayment system on iTunes and across the web generally.
    I see no reason to pay for a newspaper because I’m not using the the vast majority content. But I’ll pay my fair share for each article I read- a couple cents. Similarly for podcasts: I want Adam Christianson to get paid for producing the MacCast, but I’m not giving him 99c for every week. Because I can’t. I bet, though, that if his podcast wasn’t available without paying a few cents his numbers wouldn’t dip noticeably, and he’d make some money.

  8. Aaah now who would have thought that Murdoch was of course one of those despicable leftists for much of his life, so if they spew so much venom and so little of intelligence then what does that make his decision to become rightist I wonder? Lacking intelligence, or a rare moment of clarity of a delusional man? Actually I am not sure the venom and intelligence is much different and the revolving doors of so called intellectuals moving from one extreme to the other tends to support that. Perhaps we shouldn’t stereotype after all.

  9. I think media needs to take a lesson from the App Store. People are making a ton of money selling many copies cheaply who couldn’t make anything distributing similar products as shareware or donationware or trying to sell as $20/$30?$40 applications for a Mac or PC. The correct model is sell a lot of copies cheap, not bleed the customer till he drops.

  10. Murdoch can go screw himself. If you want good worldwide news cover on e fre app you will have to look no further than the (hopefully) forthcoming BBC app. That’s why Murdoch is trying to stop it’s appearance because it will give you world news, sensibly reported, for free, not for an exorbitant fee that Murdoch would hope to charge you.

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