“‘There are certain shows that will be sold on Apple for 99 cents,’ Moonves said [yesterday], adding, however, that details have not been worked out,” Kafka reports.
“Any kind of price cut would represent a partial victory for Jobs and Apple (AAPL) content boss Eddy Cue, who have been trying to convince the networks to lower their prices,” Kafka reports.
Full article here.
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Drop ’em now!
It makes sense, dvds get massively reduced once they’re no longer new releases, admittedly downloads don’t have stock to physically get rid of, but the demand obviously decreases over time and many sales at 99c is better than none at $1.99. Plus, $1.99 is too expensive to start with.
I welcome the reduction.
I want to own my music and some, only the best, movies. I don’t want to own TV shows. Give me a subscription model that allows access to all major network content. Kinda like comcast on demand but includes all major networs and leave behind the suck. Include some movie channels like hbo, show time, stars. Do all that for less than $50 a mo and I’ll sign up.
Who the hell watches anything on CBS these days anyhow?
This is the brest reduction I’ve read about in a long time.
Even at 99¢ this has to be a win for the network. If Apple keeps 30% (don’t know if they do), that leaves the network 69¢ for every confirmed viewer. They don’t get anywhere near that from ad revenues for a show. It’s pennies per thousand of suspected viewers. But, to be sure, I don’t think I’ll pony up $3.96 a month for CSI Miami or any other regular show. Although, if I look at my regular hours of purposeful TV viewing (not just on because it’s sitting there) and divide that into my cable bill, subtracting out the shows available OTA. Hmmm. Jon Stewart is costing me a bunch.
@Yimmie – amen!! I’ve long thought Apple should have the stones to do what cable co’s never will: a pick-and-choose “content buffet” at a flat (or tiered) monthly subscription rate. Choose content from 10 or 15 networks and pay 50 bones a month. I, for one, can’t wait to drop comcast.
“Any kind of price cut would represent a partial victory for Jobs and Apple (AAPL) content boss Eddy Cue…”
I love that this is parsed as Apple somehow winning and, therefore, CBS losing. This is a win for CBS since they will sell more shows and, if more studios sign on, it will be a win for this sector. Of course, CBS is still blocking themselves from a real win by keeping some shows off iTunes until the following TV season starts.
Ozzy: “I’ve long thought Apple should have the stones to do what cable co’s never will: a pick-and-choose “content buffet” at a flat (or tiered) monthly subscription rate”
Stones or no stones, Apple cannot simply do this unilaterally. If the content producers won’t cooperate to make this happen, it won’t happen.
Without net nutrality on demand tv subsciptions won’t work, I subscribe to House MM and from What I’ve seen Rogers severly throtles the trafic it takes me 9 hours to get the HD version.