Apple has notified App Store developers that they will be prohibited from using location-based information for mobile advertising,” MacNN reports. “The company claims the GPS data can only be used to provide ‘beneficial information.'”
MacNN reports, ‘If your app uses location-based information primarily to enable mobile advertisers to deliver targeted ads based on a user’s location, your app will be returned to you by the App Store Review Team for modification before it can be posted to the App Store,’ Apple said.
“Many analysts believe Apple is preparing to launch a mobile advertising network that will serve ads through free apps on the iPhone, iPod touch and iPad,” MacNN reports. “The company recently acquired Quattro Wireless, a mobile advertising specialist, after reportedly failing to sign a deal to purchase AdMob. The latter company was later picked up by Google.”
Full article here.
MacDailyNews Note: Our switch from Google’s Admob to Apple’s Quattro for iPhone OS users is progressing. Visitors to the mobile version of MacDailyNews are already seeing the new Quattro ads along with the traditional – and lightweight – Google AdSense for Mobile ads. Users of the MacDailyNews app will see the switch to Quattro with our forthcoming app update (version 2.0 coming soon!) that will also bring new features that have been requested by our readers. We thank you for patronizing our sponsors as it allows for our continued operation along with ongoing web and mobile app development.