“It was quite the week for Apple, first with its best-ever earnings and then the launch of the iPad,” Michael Gartenberg writes for Engadget. “While Apple didn’t create this category of device, it did answer the fundamental question of why this form factor needs to exist. The meta lesson is that the story told is as important as the hardware, software and services being sold — and while everyone may not be convinced, I do think Apple will win over the majority of a skeptical audience with high expectations. But there’s also four important lessons that Apple taught the market this week, as it enters a space that’s been mostly a failure.”
1. Define what your product does
2. Leverage what you’ve done before
3. Make your product additive to your ecosystem
4. Solve a problem, don’t be a feature
Gartenberg writes, “Vendors competing with Apple in this space are going to need to understand these lessons and in many cases change not only their current products, but the story they tell.”
Full article here.