“In the late 1980s, Apple appeared to be in the middle of a resurgence. John Sculley had forced out the volatile Steve Jobs in 1985, and a cadre of older, more experienced executives focused on building the Apple and Macintosh brands. The company was beginning to grow complacent, working to protect Macintosh revenues at the cost of interoperability and new technology,” Hormby explains.
“John Sculley, Apple’s CEO, had toyed with the idea of creating a Macintosh-killer in 1986,” Hormby writes. “He commissioned two high budget video mockups of a product he called Knowledge Navigator. Knowledge Navigator was going to be a tablet the size of an opened magazine, and it would have very sophisticated artificial intelligence. The machine would anticipate your needs and act on them.”
Read the extensive full article – recommended – here.
