MacDailyNews Take: Bong. Uh, we mean “Bing.” Thrilling.
Goldman continues, “And Scott Brown took Edward Kennedy’s Senate seat in Massachusetts, so it does seem a little chilly in Hell this morning. But before we go all crazy and embrace this new world order of Microsoft and Apple embracing each other, consider the strategic implications here, and all the back stories that are conditioning this news.”
“First, I’m not buying that a Bing/iPhone relationship will stand any test of time,” Goldman writes. “Think of it more as a stop gap measure until Apple can get its arms around incorporating its own search software into Safari.”
Goldman writes, “Getting a deal done with Microsoft does double-duty for Apple, filling the gap until it gets its own search software up and running; and it thorks jilted digital love Google right in the forehead… An Apple/Microsoft partnership would rub salt in an already festering Google wound. But make no mistake: if it happens, and it’s still a big ‘if,’ this is merely a means to an end and won’t become a long-term relationship. More like a short-term Apple fling, with Bing.”
Full article here.
MacDailyNews Note: Currently, iPhone and iPod touch users have a choice of built-in search engines within Mobile Safari: Google or Yahoo (Settings>Safari>Search Engine) with Google being “on” by default on new Apple devices.
In addition, there are many Web Search apps available for iPhone and iPod touch. See them all via Apple’s iTunes App Store here.
Mac Safari users can easily install a plug-in such as the free Glims, to add multiple search engine choices to Safari.
“this is merely a means to an end and won’t become a long-term relationship. More like a short-term Apple fling, with Bing.”
Might as well piss of Google and take Microsoft’s money
If they do, I sure won’t be using it….
Yesterday my fortune cookie told me “bing” is the Chinese word for disease.
Whether true or not.. Bing sure is getting a whole hell of a lot of free publicity from all these reports..
It raised the curiosity enough for me to actually try out http://www.bing.com for the first time yesterday, and yikes, I actually kind of like it!
Glims slows down Safari to a crawl…btw…
“thorks” ?!
I expect Apple could be adding all major search engines as options to Safari and iPhone’s Safari.
Call me crazy, but I think Ol’ Jim just coined a new term. “Thorks”?
Who says that Apple won’t just add it as an optional search engine under Settings?
I wouldn’t mind using Bing. Think I read yesterday that Microsoft dumps your search queries and IP info after six months while Google holds onto that shit for a year and a half. I’d like to use Bing for that alone.
Why would Apple develop its own search? That’s complete nonsense.
Why would Apple develop its own search? That’s complete nonsense.?”
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Maybe because they’d prefer not to partner with Google or Microsoft..
@wannabe
The future is mobile and advertising. Apple is doing great on the mobile front and has now aquired Quattro.
To make advertising great you need to know 2 things:
[1] what is that person interested in and what is his background (where is he coming from).
[2] and where is he located at the moment of search
[2] is covered by the iPhone’s GPS and [1] is covered by Search technology (= Google).
If Apple wants to deliver *great* advertising, they need to have an in-house search solution.
Might be a good way for Apple to make sure mobile users have tried both of the major search products before they bring out something vastly better themselves.
Otherwise, it’s a little hard to believe. Why not just grit your teeth and wait until their own search offering is in place? If they’re really worried about Google seeing all this valuable mobile search traffic/data, wouldn’t it be worse to also let Microsoft get a peek?
@ MikeK – Whether true or not.. Bing sure is getting a whole hell of a lot of free publicity from all these reports..
Which is why I suspect work from Microsoft’s whisper/astroturf campaigners. And MDN is doing us no favor by repeating these unfounded and frankly unbelievable rumors.
To reiterate – Apple is all about quality products. Bing is not a quality product. Its problems with indexing websites are legendary – it simply can’t find things as well as the competition. It’s nothing more than a “me too” product from a company with a history of shoddy imitations. So stop believing and spreading stupid rumors like this, MDN.
Wow. Usually pundits will settle for 2 out of 3 when they baselessly speculate about competition between Apple, Google and Microsoft.
Guess they decided go for all 3 this time.
The premise “competing on a number of fronts” is retarded. Chrome is not in competition with OS X. Android is the latest wannabe smartphone OS. What, because Google put their name on an actual device (which they didn’t; it’s an HTC device), Apple is going to go into some kind of nerd rage and strike Google as default search out of spite?
There is no reason for Apple to pull the plug on Google search on the iPhone. The speculation is stupid, stupid, stupid.
Jesus – tech journalism is absolute sh*t these days.
“Think of it more as a stop gap measure until Apple can get its arms around
incorporating its own search software into Safari.”
I think iSearch.com is in preparation. Apple has no other choice than going in that direction.
Search has become the entry door to the web for the vast majority of people.
You just cannot rely on somebody else’s door if you are a consumer company.
Think about how Apple could leverage a popular search engine, advertising their products/services among others.
I really doubt Apple would go with Bing on the iPhone. Most people trust Google much more and are much more familiar with it. Apple knows this and wouldn’t want to alienate too many current/potential customers. Apple/Google have been partners in search for a long time and I see no reason to switch to M$ just because Google came out with a competing phone.
And what would Ballmer have to say about this??? “We’re thrilled to have Bing (Bing, Bing, Bing!! Bing!!!!) as the primary search engine on the iPhone, the leading mobile device in today’s market.” Or not. He’d have to say something flattering about the iPhone, which I can never see happening given the fact that he hates the iPhone because it is, and always will be, better than WinMo. And he knows it.
–mAc
This will give CRAPPLE more time to copy Bing and other search engines and impliment those technologies and calling it theirs and calling it “Revolutionary Search Engine”
http://www.bing.com When it comes to decisions that matter, Bing & Decide
@ I’m a PC – With your mediocre commentary and unfunny posts, you certainly are.
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“I’m a PC”- who writes your material? Terry Shiavo?
All this reminds me of Sherlock. Anyone remember Sherlock? Great little search tool.
I miss Sherlock. I wish Apple would bring it back.
To quote Steve Jobs: “We’re not good at search”.