CNBC’s Goldman: If anything happens, expect Apple’s iPhone fling with Bing to be short-term

Apple Online Store“There are various reports this morning that Apple is ready to push Google aside as the default search engine on iPhone, in favor of Microsoft’s (say it with me: Bing, Bing) Bing,” Jim Goldman writes for CNBC.

MacDailyNews Take: Bong. Uh, we mean “Bing.” Thrilling.

Goldman continues, “And Scott Brown took Edward Kennedy’s Senate seat in Massachusetts, so it does seem a little chilly in Hell this morning. But before we go all crazy and embrace this new world order of Microsoft and Apple embracing each other, consider the strategic implications here, and all the back stories that are conditioning this news.”

“First, I’m not buying that a Bing/iPhone relationship will stand any test of time,” Goldman writes. “Think of it more as a stop gap measure until Apple can get its arms around incorporating its own search software into Safari.”

Goldman writes, “Getting a deal done with Microsoft does double-duty for Apple, filling the gap until it gets its own search software up and running; and it thorks jilted digital love Google right in the forehead… An Apple/Microsoft partnership would rub salt in an already festering Google wound. But make no mistake: if it happens, and it’s still a big ‘if,’ this is merely a means to an end and won’t become a long-term relationship. More like a short-term Apple fling, with Bing.”

Full article here.

MacDailyNews Note: Currently, iPhone and iPod touch users have a choice of built-in search engines within Mobile Safari: Google or Yahoo (Settings>Safari>Search Engine) with Google being “on” by default on new Apple devices.

In addition, there are many Web Search apps available for iPhone and iPod touch. See them all via Apple’s iTunes App Store here.

Mac Safari users can easily install a plug-in such as the free Glims, to add multiple search engine choices to Safari.


  1. Who says that Apple won’t just add it as an optional search engine under Settings?

    I wouldn’t mind using Bing. Think I read yesterday that Microsoft dumps your search queries and IP info after six months while Google holds onto that shit for a year and a half. I’d like to use Bing for that alone.

  2. @wannabe

    The future is mobile and advertising. Apple is doing great on the mobile front and has now aquired Quattro.
    To make advertising great you need to know 2 things:
    [1] what is that person interested in and what is his background (where is he coming from).
    [2] and where is he located at the moment of search

    [2] is covered by the iPhone’s GPS and [1] is covered by Search technology (= Google).

    If Apple wants to deliver *great* advertising, they need to have an in-house search solution.

  3. Might be a good way for Apple to make sure mobile users have tried both of the major search products before they bring out something vastly better themselves.

    Otherwise, it’s a little hard to believe. Why not just grit your teeth and wait until their own search offering is in place? If they’re really worried about Google seeing all this valuable mobile search traffic/data, wouldn’t it be worse to also let Microsoft get a peek?

  4. @ MikeK – Whether true or not.. Bing sure is getting a whole hell of a lot of free publicity from all these reports..

    Which is why I suspect work from Microsoft’s whisper/astroturf campaigners. And MDN is doing us no favor by repeating these unfounded and frankly unbelievable rumors.

    To reiterate – Apple is all about quality products. Bing is not a quality product. Its problems with indexing websites are legendary – it simply can’t find things as well as the competition. It’s nothing more than a “me too” product from a company with a history of shoddy imitations. So stop believing and spreading stupid rumors like this, MDN.

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