“There are various reports this morning that Apple is ready to push Google aside as the default search engine on iPhone, in favor of Microsoft’s (say it with me: Bing, Bing) Bing,” Jim Goldman writes for CNBC.
MacDailyNews Take: Bong. Uh, we mean “Bing.” Thrilling.
Goldman continues, “And Scott Brown took Edward Kennedy’s Senate seat in Massachusetts, so it does seem a little chilly in Hell this morning. But before we go all crazy and embrace this new world order of Microsoft and Apple embracing each other, consider the strategic implications here, and all the back stories that are conditioning this news.”
“First, I’m not buying that a Bing/iPhone relationship will stand any test of time,” Goldman writes. “Think of it more as a stop gap measure until Apple can get its arms around incorporating its own search software into Safari.”
Goldman writes, “Getting a deal done with Microsoft does double-duty for Apple, filling the gap until it gets its own search software up and running; and it thorks jilted digital love Google right in the forehead… An Apple/Microsoft partnership would rub salt in an already festering Google wound. But make no mistake: if it happens, and it’s still a big ‘if,’ this is merely a means to an end and won’t become a long-term relationship. More like a short-term Apple fling, with Bing.”
Full article here.
MacDailyNews Note: Currently, iPhone and iPod touch users have a choice of built-in search engines within Mobile Safari: Google or Yahoo (Settings>Safari>Search Engine) with Google being “on” by default on new Apple devices.
In addition, there are many Web Search apps available for iPhone and iPod touch. See them all via Apple’s iTunes App Store here.
Mac Safari users can easily install a plug-in such as the free Glims, to add multiple search engine choices to Safari.