“A new analysis suggests an Apple-Microsoft deal to bring Bing search to the iPhone could carry great risks for Apple, which has formed an identity by disparaging the Windows platform in its ‘Get a Mac’ ads,” Neil Hughes reports for AppleInsider.
“A team of analysts from Oppenheimer offered their insight in a research note to investors Wednesday,” Hughes reports. “Breaking down the implications of a Bing search agreement between Apple and Microsoft, the analysis was provided in response to an earlier report alleging that the two rivals are currently in talks to replace Google as the primary search provider for the iPhone, as well as the Safari browser.”
“Analyst Yair Reiner said the battle lines have been drawn between Apple and Google, though ‘overt warfare’ between the two companies has yet to erupt,” Hughes reports. “He said that the companies are at odds because Apple seeks to be the ‘special box in a world of generic services,’ while Google aims to become the ‘special service in a world of generic boxes.'”
MacDailyNews Take: Google’s mistake is in not working as closely as possible with Apple to become the “special service on Apple’s special box(es).”
Hughes reports, “Now, it’s possible, Apple’s enemy in Microsoft could become its friend with a Bing partnership. ‘Cozying up (to Microsoft) could bring more risk than reward, not least because it would clash with the Mac vs. PC campaign and the Apple brand identity that has coalesced around it,’ Reiner wrote.”
Full article here.
MacDailyNews Note: Currently, iPhone and iPod touch users have a choice of built-in search engines within Mobile Safari: Google or Yahoo (Settings>Safari>Search Engine) with Google being “on” by default on new Apple devices.
In addition, there are many Web Search apps available for iPhone and iPod touch. See them all via Apple’s iTunes App Store here.
Mac Safari users can easily install a plug-in such as the free Glims, to add multiple search engine choices to Safari.