Gartner: Apple owns mobile apps market with 99.4% share

“The latest report from market research firm Gartner suggests that mobile apps are big business, and that business should only grow in the next few years,” Chris Foresman reports for Ars Technica. “According to Gartner’s numbers, Apple completely owns this market, grabbing almost every one of the 4.2 billion dollars spent on mobile apps in 2009.”

“Apple first opened the App Store in July 2008, along with the launch of the iPhone 3G and the release of iPhone OS 2.0. Sales were brisk, with 300 million apps sold by December. After the holidays, that number had jumped to 500 million,” Foresman reports. “Earlier this month, Apple announced that sales had topped 3 billion; that means iPhone users downloaded 2.5 billion apps in 2009 alone.”

Foresman reports, “Gartner’s figures show another 16 million apps that could come from other platform’s recently opened app stores, giving Apple at least 99.4 percent of all mobile apps sold for the year.”

“Gartner’s predictions for 2010 are 4.5 billion apps sold, for a total of $6.8 billion in revenue. If Apple can merely maintain its current rate of about a quarter billion app sales per month, it stands to be responsible for 3 billion apps sales—67 percent—good for $4.5 billion in revenue. Apple’s cut would be $1.35 billion, with developers taking the remainder. However, as Apple gains more users from sales of new iPhone models and possibly from an expected tablet, Apple could get an even larger share of the mobile app market,” Foresman reports. “Predictions for 2013, just a few years away, are even bigger—21.6 billion apps sold for a total of $29.5 billion revenue.”

Full article here.

MacDailyNews Take: Bloodbath.


  1. I’m not so sure about the figures – I thought I read that 70% of the downloaded apps were free apps??? Does someone have the data on free vs paid apps?

    Billions of downloaded apps – certainly.

    Next, let’s not forget that Apple gets 30% of every dollar and the developer gets the balance.

  2. Yes, but Apple sends a receipt for every download. Not just the ones you buy. They probably call that a sale as well. It’s hard for me to imagine the app store generating $3Billion in revenue last year. It did good, but not that good.

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