“For years there’s been speculation that Apple would supplement their $1/song (now $1.29) iTunes business with a monthly subscription service, but their upcoming plans are quite different and once again are positioning them to lead the digital music industry into a new era,” Michael Robertson [founder and former CEO of MP3.com and currently the CEO of music locker company MP3tunes] writes fro TechCrunch.
“Leveraging their ubiquitous iTunes software Apple plans to upgrade their users almost overnight to a cloud music service in an ambitious move to beat Amazon and others to a cloud music service,” Robertson writes. “Record labels are wary to give Apple even greater dominance which is why Apple’s new strategy is designed to sidestep new licenses from the major labels.”
“After talking to a wide variety of insider sources it’s clear there is no upcoming Apple subscription service and Apple has far different plans… An upcoming major revision of iTunes will copy each user’s catalog to the net making it available from any browser or net connected ipod/touch/tablet. The Lala upload technology will be bundled into a future iTunes upgrade which will automatically be installed for the 100+ million itunes users with a simple “An upgrade is available…” notification dialog box. After installation iTunes will push in the background their entire media library to their personal mobile iTunes area,” Robertson writes. “Once loaded, users will be able to navigate and play their music, videos and playlists from their personal URL using a browser based iTunes experience.”
Robertson writes, “Apple will link the tens of millions of previously sold iPods, Touches, AppleTV and iTablets to mobile iTunes giving users seamless playback of their media from a wide range of Apple branded devices.”
Read the full article – recommended – here.