“Some analysts believe the Apple-Google battle is likely to get much rougher in the months ahead,” Peter Burrows reports for BusinessWeek. “Jonathan Yarmis, research fellow with the consulting firm Ovum, thinks Apple may soon decide to dump Google as the default search engine on its devices, primarily to cut Google off from mobile data that could be used to improve its advertising and Android technology. Jobs might cut a deal with—gasp!—Microsoft to make Bing Apple’s engine of choice, or even launch its own search engine, says Yarmis. ‘I fully expect [Apple] to do something in search,’ he adds. ‘If there’s all these advertising dollars to be won, why would it want Google on its iPhones?'”
Burrows reports, “‘This rivalry is going to accelerate innovation,’ says Andreas Bechtolsheim, a co-founder of Sun Microsystems and an early investor in Google. ‘Apple goes pretty fast, but having someone chasing you always makes you go faster. This is going to be good for consumers.'”
“Still, in a battle over the future of computing, friendship will almost surely be a casualty of progress,” Burrows reports. “‘You can just feel the tension rising,’ says Piper Jaffray analyst Gene Munster. ‘Until the Nexus One, the competition was at arm’s length. But the iPhone is Apple’s darling. Now it’s personal.'”
Full article here.
MacDailyNews Note: Currently, iPhone and iPod touch users have a choice of built-in search engines within Mobile Safari: Google or Yahoo (Settings>Safari>Search Engine) with Google being “on” by default on new Apple devices.
In addition, there are many Web Search apps available for iPhone and iPod touch. See them all via Apple’s iTunes App Store here.
Mac Safari users can easily install a plug-in such as the free Glims, to add multiple search engine choices to Safari.
[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]
Why does Apple have to use Bing or Google or Yahoo as its default search engine? I would encourage Apple to provide users with flexibility to select their preferred search engine as the default, however. I don’t want to see these technology rivalries lock us down into opposing camps to the detriment of us users.
There has been a lot of work on advanced search techniques, and Apple is better positioned than most to successfully apply them to the real world. There is lots of room in the search engine space and no reason that Apple could not successfully build an alternative to the incumbents.
@benr…
” width=”19″ height=”19″ alt=”grin” style=”border:0;” />
right on .
@MDN, Thanks I needed a great joke and this article is it. If Apple is about the best products, it will stick with google as default and allow others vs choice.
Just a thought.
en
Why don’t the stupid zombies just choose their own browser? Bunch of sheep or what?
Bing tries to sell me stuff – Google finds things.
I’v tried Bing and Google on the ipod touch and what’s the big deal. They’re just search engines. If anything the Yahoo app seems better with all the news and other guff. But I’ll keep it simple and stick with Safari.
Why would Apple give a boost to Microsoft by adding Bing to millions of iPhones? Then Apple is just trading one huge competitor for another. Better to acquire a smaller search engine company or create a search engine than boost a well-financed competitor.
The simple fact that MS filters out anti-MS related news on Bing is all I need to know to avoid it.
Just what do you think Apple’s billion dollar server farm in North Carolina is gonna be for? Search, search, search.
Dump Google Search – I’ll still have it on my Android device.
I think that we are missing the real game going on here. What if Apple and Google were simply working together to squeeze MS out of the mobile arena. Apple is obviously the leader, but what about the rest of the market that will not make the move to an Apple product. The “anti-apple” crowd is exactly what Google is positioned for.
It wasn’t long ago that there was a Google presence on the Apple board. And that only changed when Apple stockholders felt that Google was honing in on Apple’s business. If I remember right it had more to do with the Chrome OS announcement that the Android stuff. I think they where cooking this plan up all along and still are.
The other thing I find interesting is how Google has intentionally not stepped on certain Apple functionality. ie Multitouch. Even though the Android Phones are capable, it is only available to third party apps.
Believe it or not I think that Apple and Google are still in bed with each other, they are just playing like they are adversaries for the purpose of attracting the anti-Apple market away from MS and BB, Palm etc. with something that is almost as good as the iPhone but will never be as good. The main reason it will never rival the iPhone… Because Apple is involved in the design of the Android.
Think about it.
MS admits what everyone already knows – Bing is way behind Yahoo and Google when it comes to indexing: http://arstechnica.com/microsoft/news/2010/01/microsoft-outlines-plan-to-improve-bings-slow-indexing.ars
@macbum
I like the way you think. This sounds alot like my verizon iPhone theory. I think Apple was behind the ( Verizon we got a map for that ) adds. After all that is what got the At&t;, Verizon fued boiling. This starts the fire that the anal-sists latch onto, telling the whole world we will never see a Vz iPhone. Most people buy into the crap put out by the anal-
sists, people continue to by the iPhone on At&t;with the comfort believing that they just made a good choice. This allows Apple to sell new iPhones on At&t;up untill the last day of the exclusive contract. As soon as Apple says hey the iPhone is now on verizon, thousands of people are going to jump from At&t;andbuy a new iPhone on Verizon. Apple wins! I could go on with a ton of theories like this but typeing this much on a iPod pretty much sucks.
I doubt that Apple will switch everyone to Bing. But I can see the tablet having enough processing power to support Silverlight and Flash, so maybe Microsoft and Adobe will be involved in some kind of announcement in a few days?
I have an AMAZING computer. It allows me to use any search engine I want. I am not restricted to using only one. In fact, I can change which search engine I use at any time!
So how about them Apples???
@kingbell
” width=”19″ height=”19″ alt=”wink” style=”border:0;” />
Absolutely right!
Good search is REALLY difficult and each incremental improvement in search requires a very large of effort and brainpower (which would explain why microsh*t sucks at it), so suggesting apple get into search is not wise. They’d burn through that large wad of cash pretty fast trying to catch google, and for what? Apple haven’t become the god of good things by chasing the tail of every fad that comes along or splintering off their core business. Bing, while from the scourge of humanity: microsh*t, does do one thing well: it challenges google and makes them do better. Everybody needs a nemisis.
yes there are other search companies with their own algorithms. apple could simply buy one up and have those engineers do their thing… and just wait to incorporate ad sales…
the Tablet is yet another source of income…
Apple once only sold PC Hardware and OSs.
Now: computers, mobile phones, mp3/4 players, soon tablets, OS/software, App store…
Apple just keeps building on their success and leverages their strengths in being able to integrate everything around their OS & the web…
If Apple does reveal Spotlight as a web search engine they can use the near future North Carolina facility for their data gathering servers, etc.
and make OSX more vulnerable to attacks??..
WAY TO GO!!
Bing?
I think not.
Perhaps instead – AppleSearch – as an extension of Spotlight.
haha, thats total nonsense …. you know, bing is crap, in fact. So iPhone users will be werry angry if apple will adopt it. And BTW, microsoft is enemy for apple (winmob, pc), same as google … so … you see, there is no advantage for apple at all …
Could happen, MS may be desperate enough to agree to use Quattro wireless. MS is not going to use AdMob. They probably will want to use their own ad engine, but for iPhone/iPod they may allow Quattro wireless.
Why would Apple want to even consider Bunk, I mean bing?
Yuck!!!!!
Apple, stick with Google!
Apple and Google are suckering everyone into believing that they are NOT working together to take over mobile computing and the net.
If their joint plans to destroy Microsoft were known, every authority in the world would come down on them like a ton of bricks.
So far it’s all going according to plan, and they will get away with it completely. Thankfully…
ridiculous – they are not going to “bing” just an article to attract attention – apple will not be getting into search either – ridiculous