BusinessWeek: Apple aims to create completely new kinds of mobile ads as they take on Google

New iPod touch 8GB, 32GB & 64GBApple and Google “have entered a new, more adversarial phase,” Peter Burrows reports for BusinessWeek.

“With Nexus One, Google, which had been content to power multiple phonemakers’ devices with Android, enters the hardware game, becoming a direct threat to the iPhone,” Burrows reports. “With its Quattro purchase, Apple aims to create completely new kinds of mobile ads, say three sources familiar with Apple’s thinking.”

Burrows reports, “The goal isn’t so much to compete with Google in search as to make search on mobile phones obsolete. ‘Apple and Google both want more,’ says Chris Cunningham, founder of the New York mobile advertising firm Appssavvy. ‘They’re gearing up for the ultimate fight.'”

Burrows reports, “The key battleground in the near term is mobile computing. Analysts who once tingled when talking about the Internet are getting that same old feeling over mobile’s potential. Morgan Stanley’s Mary Meeker predicts that within five years more users will tap into the Internet via mobile devices than desktop PCs. Desktop Internet use led to the rise of Google, eBay, and Yahoo, but the mobile winners are still emerging.”

Full article here.

[Thanks to MacDailyNews Reader “James W.” for the heads up.]

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