Cringely: Apple to bring Blu-ray to Macs, at least two new next-gen iPhones, and more in 2010

January Clearance Blowout ends 1/14“Over the past years Apple has brought out successively better and ever more solid versions of OS X. They’ve completed a transition from PowerPC to Intel processors that could have killed a lesser company. They’ve built a dominant line of professional apps and a competitive line of productivity apps, pricing them reasonably compared to Microsoft. They re-invented the media player and the smart phone. They revolutionized the record business. And having once vilified the very idea of Apple stores, they changed their minds and showed the world how stores ought to be run. The company is absolutely at the top of its game despite a CEO who was absent for months near death,” Bob Cringely writes for i, Cringely. “How do you top that?”

“In 2010 you do so by entering new markets and turning on old friends, sometimes simultaneously. That’s likely to be the case with the coming iSlate tablet, or whatever it will be called, which definitely won’t be running exclusively on AT&T. You can see that from AT&T’s sudden embrace of Android, which never would have happened if Steve Jobs hadn’t first made a preemptive move of his own for the iSlate, probably to Verizon. The Apple/AT&T marriage is now one of convenience only,” Cringely writes.

Cringely writes, “Look for Blu-Ray [sic] drives to start appearing, shortly, in Apple computers along with Blu-Ray support in all of Apple’s professional applications… In 2010 we’ll surely see at least two next-gen iPhones, too — a smaller form factor in the Nano tradition and a 1 GHz processor on something like the current model. Apple will remain atop the smart phone market…”

Read more in the full article here.


  1. Need Blu-Ray for iMovie HD. I edit HD video of kids and and want to give it to my parents.

    Right now how do I hand them that video?? Can’t.

    I have to downgrade it to DVD quality and burn a DVD movie for them.

    IF the Apple had Blu-Ray burners in them, then I could make a proper HD disc to give my parents and they could pop that in their Blu-Ray player to watch HD movie. At their age, explaining HD downloads and interfacing the TV with a Mac or AppleTV is just not gonna happen.
    Much easier to hand them a disc.

  2. NCG598: “Surely Microsoft would have pulled such a simple feat”

    MS tried to switch to i432 – did not go anywhere
    MS tried to switch to Alpha – they shipped OS, but did not go anywhere
    MS with Motorola tried to port to PowerPC – could not give it away (Windows on PowerPC was available for free)
    MS, HP and Intel tried to switch to intel’s new chip – again did not go anywhere.

    May be switching CPU is not a simple feat and require smart programmers, like ones working on OSX, Linux, NetBSD and FreeBSD.

  3. I can’t see an iPhone Nano coming either. The reality is Apple would not create a device with a lower resolution than 480×320. Just wouldn’t make sense. None of the current apps would work which just defeats the whole purpose.

    Put 480×320 onto a higher pixel density screen, so the screen can be 2″ or whatever seems like a good idea but still doesn’t solve the app problem. Most iPhone apps are designed to maximize both data density and finger usability. Shrink at button in half via a higher pixel density makes that button unusable.

    So, anyone that suggests Apple would create a device with a sub 3″ or sub 480×320 screen is just talking out of the wrong orifice.

  4. on the BD front… No one on here thinks it’s a big deal because we all love the mac and will overlook the fact that it won’t play a blu-ray.

    But picture yourself as the potential switcher. 2 laptops, of course the HP is cheaper and guess what, it also plays your blu-rays and for whatever reason, the mac won’t…

    just sayin’…

    We bought a BD player this year, and unless there is a huge price difference or availability issues, I see no reason to buy a DVD ever again.

  5. Think:

    Your solution today is to buy Toast Titanium and burn your HD movie in AVCHD BD format on a regular DVD-R. I’ve been doing it for almost two years now. A dual-layer recordable DVD-R can hold around one hour of hi-def, Blu-ray compatible video, and it is perfectly playable on all Blu-ray players.

    Apple, we really need a successor to iDVD, which looks like it has been abandoned for over a year. It must allow us to author and burn HD content, since it is genuinely pathetic that the other platform has plenty of cheap solutions, but the Mac, famous for making home media management (pictures and video) requires us to buy software and then to go through an unintuitive and somewhat complex process of exporting finished HD movie from iMovie to something else (no presets will be good enough, so it has to be custom MPEG-4 format), then import that into Toast, which will encode and burn it onto a disc. Not to mention Toast’s less than stellar choice of menu designs and other disc authoring features.

    Today, about eight out of 10 new camcorder models offered by the big guys (Sony, Canon, Panasonic, JVC) are HD (and at least 7 of them are AVCHD, tapeless models that connect only via USB, by the way). People won’t necessarily want to play back Blu-ray on their Macs (but it is difficult to argue in favour of one if competition does offer it; why is it NOT on a Mac again?). However, ability to burn HD video playable on Blu-ray player is a dire necessity, if all these owners of newer camcorders want to do any editing of their HD home movies.

    Again, Apple, please, BRING BD AUTHORING TO iLife!!!

  6. The only possible “iPhone nano” would be the current or older iPhone, with a new high-end iPhone offering more capabilities (double the screen resolution, 1Ghz processor, etc.).

  7. sorry but I don’t buy this guy’s thinking. Blu-ray has been in Wintels for ages so it’s not a ‘new’ market. Apple hasn’t jumped and has moved to majorly promote downloads.

    also, why would Apple move the tablet to Verizon or even the phone for that matter. they are supporting GSM and to make that move would require a total overhaul. if Verizon is a player in anything it will be in addition to ATT etc. as in an open market, dual supporting tablet with wifi and optional 3g. Apple sells it outright and gives the carriers the choice to buy some and sell with a subsidy to secure that option is with them.

    that makes more sense than Cringely’s predictions

  8. If I were to imagine an iphone nano, the main selling point to me would be to eliminate the data fee. I think it would be a huge draw for parents. We have to buy our kids cell phones anyway, but I, for one don’t consider an iphone for them due to the 30$ additional monthly fee. So, a nano would amount to the iPod Touch withe cellular voice (and mms). But, apps and safari only work on wifi. Carriers might be willing to give a decent subsidy since they don’t have to deal with any bandwidth hogs! Is it possible to offer mms without full internet access? I know I’d buy it for the teens, wouldn’t you?

  9. As per usual, Cringely is cringe-worthy. He must take hallucinogens. ” width=”19″ height=”19″ alt=”tongue wink” style=”border:0;” />

    If by chance Apple decides to PUT UP WITH Blu-Ray in Macs, expect a whole new kind of hell to break loose. For those who don’t already know, Sony built 3 (THREE) kinds of DRM (Digital Rights Manglement) into Blu-Ray. One of them is a real winner: It forces your Blu-Ray burner/player, via your Mac, to continually communicate with Sony over the Internet. If Sony’s SURVEILLANCE of your Blu-Ray activity upsets them, they will permanently BRICK your Blu-Ray burner/player.

    And the super-fun-happy best-of-all part is that frequently Sony’s BRICK-JOB on their burner will BRICK YOUR COMPUTER. I wish this was an exaggeration, but this is frequently reported on Windows boxes.

    Now, do you REALLY want a Blu-Ray burner/player on your Mac?!

    Thankfully, I fully expect the entire suite of cracks that break ALL of Sony’s DRM crap on Windows boxes to be ported over to Mac. If you go Blu-Ray, keep an eye out for the cracks. You’ll want them. You’ll also want a reverse firewall to keep Sony the hell out of your Mac.

  10. dialtone sez: “Blu-Ray would be awesome for archiving sets of large data files.“

    You can do that now if you buy a Blu-Ray capable burner compatible with Mac. They have NO DRM. You can burn up to about 50 GB of DATA on a dual-layer Blu-Ray disc. The disc prices are still incredibly high, but are slowing declining. Similar to DL-DVD discs, it is cheaper to buy a bunch of single-layer Blu-Ray discs than bother with the dual-layer.

    But these burners are incapable of playing VIDEO Blu-Ray discs, including any you master. You have to take your finished video Blu-Ray disc off to another machine to play it. This can actually be preferable to the alternative:

    If, as Cringely predicts, Macs have integrated burner/player Blu-Ray drives, THEN you get the DRM HELL problems. Essentially Sony are out to get you if you take ANY existing VIDEO Blu-Ray disc and rip it. This means NO video Blu-Ray disc copying, including discs YOU OWN! (Which of course breaks the Fair Use copyright doctrine and never allows you to backup any video Blu-Ray disc in your collection, which of course is outright insane).

    Sources of video Blu-Ray burn-only drives include LaCie and OtherWorldComputing.

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