Microsoft’s Ballmer claims there isn’t a sizable market for tablets

EA Store: Award-winning Games“Last night’s keynote address by Microsoft Chief Executive Officer Steve Ballmer came and went without a mention of a Microsoft tablet. Ballmer had a line up of products that included a tablet PC from HP. He spent less than a minute showing it off,” Laura Sydell reports for NPR.

“This morning, I interviewed Ballmer and asked him about the market for tablet/slate computers,” Sydell reports. “He made the excitement sound like empty chatter. He claimed to believe that there isn’t a sizeable market for the tablet. ‘They’re interesting,’ he said. ‘But it’s not like they’re big numbers compared to the total number of smart devices in the world.'”

“As the world knows, everyone is anticipating a tablet computer from Apple later this winter. Based on the veracity of past rumors about Apple, I believe this to be true,” Sydell reports. “I asked Ballmer, ‘Why would Apple spend so much money and time on a tablet if there wasn’t a big market?’ He deftly deflected my question saying, ‘You’d have to ask Apple.'”

Full article, in which Sydell gives Ballmer far too much credit than he deserves using her “logic” that – get this – Ballmer knew Google would be huge therefore he has a tablet behind his back, here.

MacDailyNews Take: There isn’t a sizable market for tablets with a Microsoft OS, that much has been proven. And, there’s no deftness about Ballmer, Laura. As usual, he simply doesn’t know what to say until Steve Jobs shows him what Microsoft will be trying to copy for at least as long as until Ballmer’s “retirement” and probably much longer than that. May Steve Ballmer remain Microsoft’s CEO for as long as it takes!

Once he sees Apple’s “tablet,” we’ll get something like this from Mr. Deft Deflector:

Direct link via YouTube here.


  1. I don’t personally see the demand either. I am very curious to see what Apple has up its sleeve but not sure how practical it is for most users especially considering how little notebooks and netbooks cost these days. I really want one but that is strictly because I love Apple products ” width=”19″ height=”19″ alt=”grin” style=”border:0;” />

  2. well, I think he is right. but the problem is that MS doesn’t have vision to develop some WOW tech or capability. I think that windows 7 is just enough for it. I think that tablet market is opportunity. but unlikely what we have thought, it would be little different way. so I just wait what Apple will be bringing out this month.

  3. Let see what Apple announces. One thing we can all be sure of, it will not be the the HP/Microsoft tablet thing. It will be augmented with proprietary innovative technology and services that the other guys simply can’t touch.
    I think Apple is going to drop a bomb, because it will not be the tablet alone, but all the services augmenting it that will make it a coveted product.

  4. “”Google is a nice little company.”

    “Little company?” I quickly shot back.

    Ballmer went on to explain that Microsoft used to be a “nice little company.” Then, as they grew everyone turned on them and the anti-trust suits began. He suggested that would happen to Google as well.

    Brilliant. The logic and maturity of a 9 year old.

    Oh … so just because you’re big, you got sued. People hate you for your success and therefore all big companies MUST be sued.

    Tell that to Warren Buffett and Richard Branson. You know it is possible to make a ton of money without breaking the law fiendishly, Ballmer. People hate you because from the beginning, MS was understood to be the evil dweeb who stole from Apple (who bought from Xerox).. and that still haunts them to this day.

  5. People previously did not know they couldn’t live without a device like the iPhone. Jobs’ and Ive’s aren’t creating a tablet, they’re creating something most people won’t know they have to have until they see one. So Apple doesn’t ask its customers what they want in a new product; the customers don’t know yet.

  6. He doesn’t get it. It’s not just the hardware. HP’s tablet looks nice enough, but look at the software! Ballmer swipes the screen right to left, turning a virtual page, and the page scrolls down.

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