“The purchase follows days of speculation that Apple would scoop up Waltham, Mass.-based Quattro for roughly $275 million in a bid to go head-to-head against Google, which is in the process of acquiring Quattro rival AdMob to the tune of $750 million,” Hickey reports.
“Apple’s Quattro acquisition and Google’s AdMob buy illustrate that the companies are looking beyond standard hardware, software and applications for mobile dominance,” Hickey reports. “The ability to sell ads on the iPhone will make Apple’s smartphone and mobility business that much more lucrative. And with rumors still lingering about a possible Apple Tablet, it is certain Apple has ad sales in its eyes there too.”
Hickey reports, “For Google, the ability to sell mobile advertisements is another feather in its cap as it continues the uphill battle of competing with Apple on the smartphone and mobility battlefield.”
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