Apple seeks ‘iGuide’ trademark

“In order to confirm or deny the belief that Apple may have registered alternative options [to ‘iSlate’] for their upcoming tablet, we did some extensive research looking for evidence for more of these hidden trademark and domain registrations,” Arnold Kim reports for Mac Rumors. “In the end, we were able to find one other trademark registration that was made on behalf of Apple through a company called iGuide Media, LLC.”

“iGuide Media, LLC. is another Delaware-based company whose sole purpose appears to be to obtain a trademark on behalf of Apple Inc.,” Kim reports. “In this case they have a single trademark application for the term ‘iGuide’ that is currently pending. The application was first filed in December 2007. Again, we found Apple’s Senior Trademark Specialist Regina Porter’s signatures on the trademark documents linking iGuide Media, LLC to Apple Inc. Meanwhile, the lawyer handling the paperwork for the iGuide trademark is the same lawyer who filed for the iPhone trademark under Ocean Telecom Services, also on behalf of Apple. Like iSlate, it seems clear that Apple created iGuide Media, LLC to obtain the iGuide trademark.”

Kim writes, “iGuide seems like it could be another possible name for Apple’s upcoming tablet computer or a related software or service.”

More info in the full article here.