Orange Telecom releases ‘iPhone in iPhone’ app (with video)

Ogmento has produced an augmented reality app to promote the launch of Apple’s iPhone in Israel by by Orange Telecom.

Users can launch the app on their iPhone and point their camera to an Orange logo and watch a virtual iPhone appears over the logo.

Use finger gestures to turn the iphone around, zoom in or out, or even launch applications.


Direct link tio video via YouTube here.

[Attribution: Recombu]

18 Comments

  1. Found a purpose, imagine you are buying a new car. You obviously don’t want to cehe k thirty different models. BAM, augmentedly check out the cars STARK style. Peel through the interior, engine, under carrage and imagine what you might find out about that model showing the car. “now we know why her Adams apple looked so big.

  2. @ Road – what a grinch! this clearly demos that a complex device can be emulated as a 3D “physically” manipulable virtual reality on a simple touch screen device, and called up in an augmented reality situation – all with just an “app”.

    especially with a somewhat bigger screen to make it easy to work with – the coming iTablet – the potential of this is literally mind boggling.

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