Munster: Apple could sell 1.4 million $600 tablets in 2010

Apple Holiday Blowout “Apple’s tablet, which is expected to be unveiled in January, won’t be a huge growth driver for the company next year,” Jay Yarow reports for Silicon Alley Insider. “But as Wall Street begins to factor the devices into their Apple models, increased estimates and louder buzz could drive shares higher.”

“The tablet, if on sale by the end of March, will deliver a 2% increase in sales next year, writes Gene Munster of Piper Jaffray in a note today,” Yarow reports. “Munster estimates Apple will sell 1.4 million units at an average of $600 per device in 2010.”

Yarow reports, “Munster also thinks that Apple might use a January event to show off a revamped Apple TV — including a subscription TV show service — and a new iPod Touch with a video camera.”

Full article here.

MacDailyNews Take: We fail to see even a shred of credibility in any “Apple tablet” unit sales estimate at this time. It’s premature prognostication. Munster should have held off of unit predictions until the device is unveiled, if it is unveiled, and we can see the specs, features, connected services, and the retail price. In any case, barring a screwup of Microsoftian proportions, Munster’s estimate sounds ridiculously low. Maybe it was a typo and he meant 1.4 million units in the first quarter of availability? Or 14 million for ¾ths of the year? That seems quite feasible; after all, Apple did sell over 1 million iPhone 3GS units in its first three days on the market.

33 Comments

  1. Wow, Munster is really dreaming huge!!!
    1.4 million could exit the store over a weekend upon initial debut.
    Steve will wait til the very end of Jan or even Feb., just to let the hype build.
    Will they or won’t they always makes Apple newz, and Steve will milk that cow once again, even though the media knows it…they can’t help but hype it. Stock will fluctuate, also.
    Every major site will show a fake one to generate traffic.

  2. Knowing Apple, it’ll more around $799.99.
    Fanboys will buy it… Others will complain.
    After a year out, they’ll launch another one @ $699.99.
    The competition (Dell) will sell theirs for $349.99…
    Cheaper products will always look as great deals.
    But Apple will dominate their new created market anyway…
    We’ll be promised a “whatever Apple has launched” killer by analysts.
    The same story will go on and on until Microsoft goes bankrupt ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

  3. I predict there will be 1.4 million people lined up outside the New York Fifth Avenue store the first day these gizmos go on sale.

    And, they will each buy three of them. Top that one. ” width=”19″ height=”19″ alt=”mad” style=”border:0;” />

  4. Yeah, I am on tne same side of thinking, Apple will sell as many as they can manufacture. If they are 7″ and priced from $400-$700 depending on specs there is almost no end to how many they sell. Going to the carriers and sub’ed or not, these are going to sell just as fast as the iPhones, iPod and anything else Apple wants to produce. Just wait until the actual Apple LCD television comes out. Hell LG already has an LCD at 42″ that is only 16 millimeters thick, MILLIMETERS!!!! And only about 9 pounds.
    Apples may have to be a little beefier for storage and networking but surely you can imagine the quarter:
    1. Apple sells 20 million iPhones, 20 million iPod Touch, 10 tablets and 4 million Apple televisions…… Oh and all the Macs, iTunes, and services money too. Fuck, why did I ever sell this stock.
    This just in ” jarrett kills himself, story after the break.”

  5. He forgot to add that THAT is how many they would sell in 2010 if it was covered in poop, had razor sharp edges that could easily cut a finger off, and was not backlit. ” width=”19″ height=”19″ alt=”smile” style=”border:0;” />

    In other words, the analyst hasn’t been watching Apple long if that’s their best analysis.

  6. I fail to understand how one can have analysis of a product of unknown price, dimension or capability.
    While tech (as well as music) journalists seem adept at pulling numbers out of thin air, analysts actually get paid to do it.

  7. omg…

    I wish people like Yarrow & Munster would shut the hell up about a currently NON-EXISTENT Apple tablet. I understand that Apple is the lead dog in the tech sector right now (that every1 else is following), and that it’s easy to spin a piece about them, but come on…

    Jeezus… these farqing idiots have to submit *something* to thier editors to meet a deadline, so the lazy bastards just rehash rumors…

    They should all be fired.

    And btw, *if* Apple does happen to release a ‘tablet’ in the near future, I will be happy to take any and all ‘I-told-you-so’s’, but until that day, I call bull-sh!t on the Apple tablet.

    MaWo: ‘stop’. As in, ‘I wish they would…’

  8. @ MDN take,

    “he meant 1.4 million units in the first quarter of availability? That seems quite feasible; after all, Apple did sell over 1 million iPhone 3GS units in its first three days on the market.”

    I know iPhone 3GS MDN and this mythical Apple tablet is no iPhone 3GS.

  9. @ Jarrettdailynews,

    “This just in ” jarrett kills himself, story after the break.” “

    Can I have your Mac? ” width=”19″ height=”19″ alt=”cheese” style=”border:0;” />

  10. Let first see what it is… if it is.

    If it “is”- then it will be another one of those- “How come nobody else thought to do it like this? ” game changers.

    Just for fun… I’m thinking it’s going to be some type of Tablet device that your iPhone can optionally dock to. Extending the screen size and allowing the apps on the phone to run on the tablet. If you don’t have an iPhone – then this “tablet thing” will probably be able to act as a big iTouch- and it might even allow you to attach a non iPhone to it- … something like that. ???

    At any rate- game changer for sure. AAPL- invest young man– invest.

    Enjoy the holidays everybody.

  11. What is so desirable about a touch screen tablet? To me it seems like something a small child would be able to use as a computer interface but it would be nothing but a slow down for an older child or an adult.

    For the iphone or a PDA a touch screen is a necessity. For a larger computer a touch screen is a liability.

    A trackpad and a keyboard are fast. A 10 inch touchscreen will be very slow unless the touch-active part of the screen for most apps is very small like a Mac trackpad.

    An none of this even addresses the grim and mess on the display. There will be no comfortable viewing angle or position for holding it, only tolerable at best.

    It would be great for computing when standing or when you do not have a lap or table to put your computer on. Otherwise it will be a very difficult and awkward device to use compared to either a standard laptop or iPhone.

    This board seems to be filled with a bunch of non-thinking idiots some times.

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