Nearly all iPhone users have iPhone 3.0, but only half of iPod touch users have upgraded

Holiday Apple Blowout IV“According to numbers compiled by online advertiser Chitika, only 55 percent of iPod touch users have paid the fee to upgrade their devices to OS 3.0 or higher. Nearly 95 percent of iPhone users have made the free upgrade,” Brian Garner reports for AppleInsider. “These numbers were based on the sampling of traffic across the Chitika advertising network.

“Apple released iPhone Software 3.0 in June, adding MMS, cut/copy/paste, landscape keyboard, and Spotlight Search among others. To upgrade the iPod touch’s OS, one must pay $5 to $10, depending on the time at which they purchased the device,” Garner reports.

Full article here.

MacDailyNews Take: Those 5% of iPhone users who haven’t upgraded are either app developers who need to test their apps for iPod touch users or they own a Gateway.

If you install the iPhone 3.1 Software Update for iPod touch, you’ll get every previous update, including the following features:

• App Store
• Genius
• Contacts search
• Mail improvements
• Podcast downloading from the iTunes Store
• Parental Controls
• Shake to Shuffle
• Safari improvements
• Home screen shortcut
• New languages
• Autocorrect on/off
• Landscape Keyboard
• Multicalendar capability

How to install:
1. Make sure you are using the latest version of iTunes and connect your iPod touch to your computer.
2. When iTunes opens, select your iPod touche under Devices in the Source List on the left.
3. In the Summary pane, click Check for Update.
4. Click Download and Install (US$4.95). Do not disconnect your iPod touch until the update has finished.

[Thanks to MacDailyNews Reader “James W.” for the heads up.]


  1. It should be free…period…Apple doesn’t have to make money in this area…Touch user feel targeted…a cell phone is a subscription service…you pay whether you use it or not…the Touch for many is a better alternative…Visual VOIP combined with large hotspots later will kill the phone companies in the future…the greed will be put to rest…a subscription is an insult to people’s intelligence, and the consumer will win in the end.

  2. @Ray,

    Huh? What does ATT have to do with it?

    So, HALF of all iPod touch users don’t think it’s worth the price of a McDonald’s value meal or two to get:

    – Cut/copy/paste
    – Copy/paste photos
    – Spotlight
    – Landscape for Mail and Notes
    – Voice Memos
    – Better Safari
    – Note syncing
    – Better calendar

    I figured it would be something less than 10 or 15-percent that wouldn’t have upgraded.

  3. I’ve noticed something about certain iPhone and iPod Touch users: some of them never install any apps beyond the default set, so they’re missing the best features of the device. The reason is that they bought their iPhones in order to look cool while talking on it, not to run apps.

  4. There is a high number of iPod users who are oblivious to the possibility of upgrading. I know of several grandmas who received an iPod gift, pre-loaded with tons of music. They never hook up their iPod to a computer (some don’t even have one), they just charge it via USB A/C adapter/charger. They don’t use apps beyond the default set, don’t download music on iTunes and don’t bother connecting to WiFi.

    Same as with iPhones: there are people who bought the iPhone and are using it EXACTLY the same way as any other cellphone. It’s never hooked up to their PC (obviously, they can’t be Mac users, otherwise, they’ll know what the phone can do for them), they never download anything, they just use it to make phone calls and surf the web. In addition, there are the unlockers, who got the original EDGE iPhone, never activated on AT&T but had it unlocked instead, and can’t update. These people represent that small percentage who hadn’t updated.

    Sony-Ericsson provides firmware updates for their own phones. My last three phones were S-E (Walkman phones), and I had installed at least two updates on each of those phones. I believe I represent a group of no more than 5% of all S-E users. Meanwhile, Apple had successfully built a system which makes it easy for every consumer to become aware of the possibility to update their phone and the benefits of doing so, as well as to quickly and easily install that update. The difference between update rates on other phones vs. on Apple’s is stark.

  5. Who cares, is this really news. Maybe iPod Touch users just want to listen to music, which you can do without an update. There is no story here. I love my phone and the 3.0. whatever and love the apps. I don’t have to make everyone else love them.

  6. @ Cubert,

    Oh really?! Generally accepted accounting principles (GAAP) are rules about how transactions are recognized, measured, presented and disclosed in financial statements. There is no rule against how much Apple must charge for its products or services… it’s a business decision, not an accounting requirement. SOX has enhanced accounting disclosures in financial statements and requires various business practices and processes of public companies to help regain consumer confidence in financial markets and to minimize accounting and corporate scandals. No where does SOX say how much Apple, or any other business, must sell its products.

  7. After paying $20 to go from 1.0 to 2.0, I’ve decided to leave my iPod Touch where it is. It’s only used for playing music and browsing the web.

    I hate that it’s not the same version as my iPhone, but there’s no compelling reason to upgrade.

  8. @bkire

    Before you walk around all superior with your nose in the air, you might want to do 10 seconds of research and Google “sarbanes-oxley ipod touch”.


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