AdMob: Country-by-country user distribution of Apple’s 78 million handsets

“By the end of December, according to Piper Jaffray’s Gene Munster, Apple’s will have sold 78 million iPhones and iPod touches worldwide,” Philip Elmer-DeWitt reports for Fortune.

“A report issued Friday by AdMob, the world’s leading supplier of mobile ads, tries to map the location of Apple’s handsets country by country based on the number of users who requested at least one of its ads in November — a number that increased 150% in 2009,” Elmer-DeWitt reports.

Elmer-DeWitt reports, “The fastest growing countries between January 2009 and November 2009 were Japan, France, Australia and China.”

More info in the full article here.


  1. If only there were a way to modify the HOSTS file on the iPhone the way we can modify it on Mac (or Windows, for that matter). I have a comprehensive list of all ad-delivery host names in my HOSTS file (domains such as,,,, plus 16,000 more). They all point to I don’t get ANY pop-ups, pop-unders, embedded flash animations, animated GIF banners, or any other advertising images, except very few of those that are actually hosted on the site owner’s site (extremely few). When I need to order something from and through MDN site (to give them their commision), I temporarily rename my HOSTS file, since they use one of these ad-aggregation services for that commission.

    If this could be somehow done on an iPhone, AdMob (or anyone else) would be totally oblivious to the existence of that iPhone, and the user would be significantly happier.

  2. 80 million devices in less than two and a half years?!?!?!?! Unbelievable. Counting the tablet to come. Then whenever they convert the AppleTV into the true App store machine it is. We will start to see numers like: $20 billion Q1. 10 billion Apps sold. Rediculous numbers that everyone else combined will not be able to match. Then on top of that Apple will have like 10 million MobileMe accounts, then 20, 30….. They supposedly already have around 200 million iTunes accounts. What a great future for a great company. It took a long time Steve but you earned exactly what you have deserved all along.

  3. Only 4% in Canada… Come to think of it, Bell offers the iPhone but I see many more ads for the Prē or the BlackBerry than for the iPhone on TV, as if Bell was reluctant to support Apple’s phone.

  4. The chart is not representing the share the iPhone has in each market, but of all the iPhones sold, this is where they were sold at. It’s no surprising that the US has the largest # of iPhones considering Apple is based in the USA and that AT&T;was the first to roll out the iPhone.

  5. Canada has had the iPhone for only a year and a half on Rogers, and the two new carriers just started selling them last month, so 4% is pretty darned good, I’d say.

    We’ve got 1/10th the people, and have had less time to sell it. I think we’ve done quite well.

    I like the numbers for Australia for saying how much smaller a country they are.

    Onward and upward!

  6. Given that there are only about 20 million cell phones in Australia (and the population is only about 22 million), and this data states that there are about 2.4 million iPhones/Touch devices in use, then that is a remarkable market share. If Apple has 11% of the total mobile phone market in Australia, what would their share of the smartphone market be.

    And why does my iPhone keep changing the word “Market” to start with a capital letter?

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