Popular Science publisher shows off razor-thin tablet concept (with video)

“As far as I know, no one has actually spotted one of the much anticipated tablet devices–from Apple or anyone else–in the wild,” Peter Kafka reports for AllThingsD. “But that doesn’t stop publishers from dreaming about what they can do with them once they appear.”

Kafka reports, “Here’s the latest stab at it, from Swedish media outfit Bonnier Group, best known in the U.S. as the publisher of specialty magazines like Field & Stream and Popular Science.”

Mag+ from Bonnier on Vimeo.

Full article here.


  1. Of course it’s a mock up. But if that is what these guys thought up just imagine what the infinite loopers are doing for the real thing.
    Boggles the mind just thinking about the possibilities don’t it?

  2. Come on, Apple can do better than that!

    Most companies who try too hard to do slim laptops, end up with low-powered Intel processors with 1.2GHz, which is pathetic compared to the Macbook Air in launched almost 2 years ago!

    They fail to understand that design is not about how thin a product is, but it’s about finding the balance with product dimensions, usability, practicality and of course, “workability” (Mac OS X).

  3. Yes, it’s fake because it’s a concept! It looks like maybe just a piece of wood… It probably is… The supposed hardware aspects of the video are completely irrelevant, because what they are showing is their GUI solution to what makes a magazine good and how do you transfer that experience to a digital display.

    It’s from a media company, and is not a hardware proposal. They are more concerned with the GUI of reading the magazine. Its a bit subtle for many here. Yes, it’s like an IPod Touch (you use your fingers) and just like the radial menus, there’s nothing really new here, except in how they put it together. (Sound familiar?)

    This video a good piece of conceptualizing for a single focused activity. The magazine reading experience. They are dealing with several problems with current digital reading experiences and trying to transfer some of the advantages of physical magazines into a GUI.

    You may not agree with their solutions, but I say nice try. I like how they are thinking about horizontal scrolling for stories and vertical for reading.

    I agree with the reader above who complains about vertical layouts. While scrolling for reading is more efficient, if you watch closely, I believe they have addressed that problem. In having several ways to view a page. There is a reading layout and spread view to the page. It may only be for splash pages so you may not get secondary page layouts (which can be beautiful,) but page layouts for spreads and full pages seems to be present while changing for in depth reading.

    They are thinking about the good aspects of a magazine page, both the random and linear nature of books, while taking advantage of digital displays.

    It’s very subtle but actually a pretty good well rounded and thoughtful solution.

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