Popular Science publisher shows off razor-thin tablet concept (with video)

“As far as I know, no one has actually spotted one of the much anticipated tablet devices–from Apple or anyone else–in the wild,” Peter Kafka reports for AllThingsD. “But that doesn’t stop publishers from dreaming about what they can do with them once they appear.”

Kafka reports, “Here’s the latest stab at it, from Swedish media outfit Bonnier Group, best known in the U.S. as the publisher of specialty magazines like Field & Stream and Popular Science.”

Mag+ from Bonnier on Vimeo.

Full article here.

21 Comments

  1. The first tablet pc I saw was from HP with Microsoft windows installed many yeas ago, and no body like it and it did not get very popular, now with rumor that apple will build one, is the most popular computer even that is has not came out to the market.

    Bill Gates predicted that the future will be tablets computers in “All things Digital” (Steve Jobs and Bill Gates together)… the funny part is that he never said it will be from Apple and not microsoft ” width=”19″ height=”19″ alt=”smile” style=”border:0;” />

  2. It certainly looks like what you’d get if you took a larger screen and fed it with a (slightly) modified iPod touch. Is it really marketable? Well, there’s a couple of “e-books” out there that are (sort of) making money. So. Why not? That isn’t quite enough to make it a “Tablet Computer”, though, now, is it?
    But … it’s “interesting” enough. And it certainly looks like something that MIGHT come out of Apple. IF they wanted to market such an item.

  3. You don’t know this, but Bonnier Group actually has a stranglehold on media distribution in Sweden, and I’m pretty convinced they’re what’s keeping movies and tv shows out of iTunes Store. Damn you, Bonnier! (shakes raised crutch)

  4. @DLMeyer
    I can see why you might feel the way you do after watching the video BUT (and what a big BUT it is!!! ” width=”19″ height=”19″ alt=”wink” style=”border:0;” /> ) that is only one application of the technology and I am sure that the same little gizmo will also have other capabilities.

    At least it will if Apple has anything to do with it…

    Cheers.

  5. I like the sheet-of-paper computers, as visualized quite often in Battlestar Galactica spin-off Caprica. People even folded them, to put in pocket. I got the impression people just used them in disposable fashion, just like a sheet of paper. (The four corners where cut off, of course. ” width=”19″ height=”19″ alt=”smile” style=”border:0;” /> )

    Maybe we’ll have those, in about 10 years.

  6. whilst there were some nice moments with the device, i really hated some things about it. made me shout at the computer.

    i really feel scrolling is not the way of the future, its the easy way. the single column format is everything i hate about the online magazines. why make a device with a six inch wide screen, then run a three inch column of text down one side of it?

    they took the linearity of a magazine, but not of the carefully crafted page layouts. worst of both worlds imo. surely the advantage of digital media is that u can take all the information, retain the page layout, but make it non linear. the search and index did this well, but this is not the digital magazine i want to buy.

  7. Crikey he goes on a bit in this video but misses the point completely. We aren’t particulary bothered about his arty mags all we wanted to know was is the gizmo a pre-production model of the legendary apple iTab or is it Salvo (co produced by Saab and Volvo) which means that the savvy swedes have beaten Steve to it for once. Somebody just say to the bloke “just cut the crap and tell what it’s called and who makes it.” End of story.

  8. Of course it’s a mock up. But if that is what these guys thought up just imagine what the infinite loopers are doing for the real thing.
    Boggles the mind just thinking about the possibilities don’t it?

  9. Come on, Apple can do better than that!

    Most companies who try too hard to do slim laptops, end up with low-powered Intel processors with 1.2GHz, which is pathetic compared to the Macbook Air in launched almost 2 years ago!

    They fail to understand that design is not about how thin a product is, but it’s about finding the balance with product dimensions, usability, practicality and of course, “workability” (Mac OS X).
    http://no-spamming/

  10. Yes, it’s fake because it’s a concept! It looks like maybe just a piece of wood… It probably is… The supposed hardware aspects of the video are completely irrelevant, because what they are showing is their GUI solution to what makes a magazine good and how do you transfer that experience to a digital display.

    It’s from a media company, and is not a hardware proposal. They are more concerned with the GUI of reading the magazine. Its a bit subtle for many here. Yes, it’s like an IPod Touch (you use your fingers) and just like the radial menus, there’s nothing really new here, except in how they put it together. (Sound familiar?)

    This video a good piece of conceptualizing for a single focused activity. The magazine reading experience. They are dealing with several problems with current digital reading experiences and trying to transfer some of the advantages of physical magazines into a GUI.

    You may not agree with their solutions, but I say nice try. I like how they are thinking about horizontal scrolling for stories and vertical for reading.

    I agree with the reader above who complains about vertical layouts. While scrolling for reading is more efficient, if you watch closely, I believe they have addressed that problem. In having several ways to view a page. There is a reading layout and spread view to the page. It may only be for splash pages so you may not get secondary page layouts (which can be beautiful,) but page layouts for spreads and full pages seems to be present while changing for in depth reading.

    They are thinking about the good aspects of a magazine page, both the random and linear nature of books, while taking advantage of digital displays.

    It’s very subtle but actually a pretty good well rounded and thoughtful solution.

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