Popular Science publisher shows off razor-thin tablet concept (with video)

“As far as I know, no one has actually spotted one of the much anticipated tablet devices–from Apple or anyone else–in the wild,” Peter Kafka reports for AllThingsD. “But that doesn’t stop publishers from dreaming about what they can do with them once they appear.”

Kafka reports, “Here’s the latest stab at it, from Swedish media outfit Bonnier Group, best known in the U.S. as the publisher of specialty magazines like Field & Stream and Popular Science.”

Mag+ from Bonnier on Vimeo.

Full article here.


  1. The first tablet pc I saw was from HP with Microsoft windows installed many yeas ago, and no body like it and it did not get very popular, now with rumor that apple will build one, is the most popular computer even that is has not came out to the market.

    Bill Gates predicted that the future will be tablets computers in “All things Digital” (Steve Jobs and Bill Gates together)… the funny part is that he never said it will be from Apple and not microsoft ” width=”19″ height=”19″ alt=”smile” style=”border:0;” />

  2. It certainly looks like what you’d get if you took a larger screen and fed it with a (slightly) modified iPod touch. Is it really marketable? Well, there’s a couple of “e-books” out there that are (sort of) making money. So. Why not? That isn’t quite enough to make it a “Tablet Computer”, though, now, is it?
    But … it’s “interesting” enough. And it certainly looks like something that MIGHT come out of Apple. IF they wanted to market such an item.

  3. You don’t know this, but Bonnier Group actually has a stranglehold on media distribution in Sweden, and I’m pretty convinced they’re what’s keeping movies and tv shows out of iTunes Store. Damn you, Bonnier! (shakes raised crutch)

  4. I wouldn’t bother to buy a dedicated e-reader device. I would, however, buy a full on “media pad” device, in which a strong e-reader capability would of course be a feature.

    C’mon, Apple, get it out there!

  5. @DLMeyer
    I can see why you might feel the way you do after watching the video BUT (and what a big BUT it is!!! ” width=”19″ height=”19″ alt=”wink” style=”border:0;” /> ) that is only one application of the technology and I am sure that the same little gizmo will also have other capabilities.

    At least it will if Apple has anything to do with it…


  6. I like the sheet-of-paper computers, as visualized quite often in Battlestar Galactica spin-off Caprica. People even folded them, to put in pocket. I got the impression people just used them in disposable fashion, just like a sheet of paper. (The four corners where cut off, of course. ” width=”19″ height=”19″ alt=”smile” style=”border:0;” /> )

    Maybe we’ll have those, in about 10 years.

  7. whilst there were some nice moments with the device, i really hated some things about it. made me shout at the computer.

    i really feel scrolling is not the way of the future, its the easy way. the single column format is everything i hate about the online magazines. why make a device with a six inch wide screen, then run a three inch column of text down one side of it?

    they took the linearity of a magazine, but not of the carefully crafted page layouts. worst of both worlds imo. surely the advantage of digital media is that u can take all the information, retain the page layout, but make it non linear. the search and index did this well, but this is not the digital magazine i want to buy.

  8. Crikey he goes on a bit in this video but misses the point completely. We aren’t particulary bothered about his arty mags all we wanted to know was is the gizmo a pre-production model of the legendary apple iTab or is it Salvo (co produced by Saab and Volvo) which means that the savvy swedes have beaten Steve to it for once. Somebody just say to the bloke “just cut the crap and tell what it’s called and who makes it.” End of story.

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