Apple debuts new iPhone 3GS TV ad: ‘12 Apps of Xmas’ (with video)

Apple has debuted a new iPhone 3GS television commercial on U.S. network and cable television, “12 Apps of Xmas.”

On the twelfth day of Christmas my iPhone gave to me:
Twelve cookies cooking
Eleven cards a sending
Ten gifts for giving
Nine songs for singing
Eight bells for ringing
Seven slopes of skiing
Six games for playing
Five gold rings
Four hot lattes
Three flights home
Two feet of snow
And an app that can light up the tree.

Direct link via YouTube here.

MacDailyNews Note: The app that can “light up the tree” is the free Schlage LiNK app from Crayon Interface, Inc. The app works with Schlage LiNK systems and allows users to monitor doors and grant entry from anywhere in the world. The app also controls other Z-Wave devices, including those connected to Christmas tree lights. More info about Schlage LiNK systems here. More info about Z-Wave devices here.

[Thanks to MacDailyNews Reader “pwntbywombat” for the heads up.]


  1. Great ad, but in my opinion, it would have been better had they actually had a singer sing the “12 apps for Christmas”. I know some might have a harder time understanding the lyrics, so sub title, but have it sung in such a way that there is a little more Christmas Holiday flare. It’s like visiting Santa and have him laugh, “ha, ha, ha” instead of the boisterous, hearty, booming and very familiar “HO!, HO!, HO!”

    Or since it is the iPhone, it’s like the ad was done using the voice overlay of that AT&T;customer service guy with the funky hair and head always tilting to one side…

  2. these are the apps:

    12 cookies cooking – The Betty Crocker Mobile Cookbook
    11 cards a’ sending – Postman
    10 gifts for giving – My Christmas Gift List
    09 songs for singing – TabToolkit
    08 bells for ringing – Holiday Bells
    07 slopes a’ skiing – Snow Reports
    06 games for playing – Christmas Fever
    05 gold rings – Anna Sheffield Jewelry
    04 hot lattes – myStarbucks
    03 flights home – Flight Search
    02 feet of snow – Weather Pro
    and an app that can light up the tree – Schlage LiNK

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