James Gosling: Sun’s Java Store could make Apple’s App Store look like a ‘rounding error’

Black Friday Apple Blowout - Part III“Sun Microsystems has delivered a new beta release of its Java Store with a new look and feel and new account and payment options,” Darryl K. Taft reports for eWeek.

“The Java Store is a consumer-focused storefront for distributing Java applications. The Java Store lets consumers discover and safely acquire community-provided applications, Sun said,” Taft reports.

In an email to developers participating in the Java Store Beta Program, Sun listed three new features in the Java Store:
• New user interface – the latest release of the Java Store Beta delivers an enhanced look-and-feel and easier navigation.
• Create a Java Store account – account creation enables customization of your Java Store experience, among other benefits.
Payment – you can buy applications in the Java Store. Purchases can be made using PayPal. The Simplified Payment option makes buying a quick and easy experience.

Taft reports, “In an interview with eWEEK in June, James Gosling, the creator of the Java language and champion of Sun’s Java Store, said if the Java Store realizes its potential it will make the Apple’s App Store look like a ’rounding error.'”

Full article here.

MacDailyNews Take: Besides the fact that Sun itself is now a “rounding error” that’s being subsumed into Oracle, it’s ironic that the creator of a memory-hogging overly verbose programming language chooses to speak in clipped hyperbolic Ballmeresque soundbites.

What’s not ironic is that if you’ve looked up “hyperbole” in the dictionary at any time during the past decade and a half, you’ve seen Java’s steaming pile of sh…, uh, coffee logo leading off the entry.


  1. though – i agree with MDN most of the time (99%) I wonder if they have ever used Objective C versus Java…if they have then they would know the difference…..and its a big one….

  2. So in one sentence we read “consumer-focused storefront” and in another sentence we read the term “rounding error”. If they’re going to be so “consumer-focused” they should learn to not use jargon like “rounding error” otherwise 90% of the consumers won’t know what they are talking about.

    I actually think Java is a great programming language but mistakes like that have me “looking sideways” at their concept of “a consumer-focused storefront”.

  3. Using the words “consumer” and “Java” in the same sentence would be laughable if it wasn’t so ridiculously misguided.

    Do consumers even know what Java is?

  4. Come to think of it, Apple’s App Store is probably bigger than all of Sun.

    If the App Store was spun-off as a free-standing publicly traded company, and Sun was still publicly traded — which would have the higher valuation?

  5. Engineers are NOT Marketing people…never have been…never will be. His Steveness is not really an engineer…That was Woz. Steve is a genius MARKETER (among other things). I can tell you with complete certainty that I will never buy an APP from the Java Store even if it came with chocolate syrup and the promise of free, unlimited guilt free sex.


    had to pause there a moment to consider what I said…but I’m sure now.

  6. Why, oh why do these guys always make the same mistake of setting themselves up for a fall? They could have just said they were excited about their store and confident it would do well. They had to take a swipe at Apple, while stepping over the crushed remains of all the others that said the very same thing before. Sad.

  7. @PR
    and Marketing people are definitely not engineers….case in point – Microsoft is a great marketing company – they are were they are because of marketing….

    Apple is greatness is do to there solid product, design, and development – aka Engineering – without it there is NOTHING to market…

  8. “The Java Warehouse is initially targeted at Java and JavaFX applications meant to run on the desktop with initial distribution through the Java Store. However, in the future, Sun officials said the company plans to further stock the Java Warehouse with applications meant for mobile, TV, and cross-screen applications.”

    Egad… sounds like “write once, debug everywhere” to the power of insanity.

    And who wants Java desktop apps, exactly? People want iPhones. They don’t necessarily want Java. That, I think, is the fatal flaw in Gosling’s logic.

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