“Video entertainment was ‘the one that got away’ from Apple, but recent moves reveal the company is taking a second stab at the category, and that streaming video will play a major role,” Brian X. Chen reports for Wired.
“The addition of video cameras to Apple’s latest iPhone and iPod Nano were just the first hints of the company’s new personal-media strategy. The company is also building a 500,000 square-foot data center in North Carolina, which could provide the massive bandwidth required for ubiquitous streaming video,” Chen reports. “And Apple’s recent acquisition of Lala suggests it’s interested in rebooting iTunes into a streaming service, according to Wall Street Journal. That means music, in Lala’s case, but the same infrastructure could be shared with streaming video.”
MacDailyNews Take: Or Apple just bought Lala to screw Google.
Chen continues, “The final piece of the puzzle was Apple’s approval this week of iPhone apps with live video-streaming capability… All these recent developments point to a significant new strategic market for Apple: personal broadcasting, or sharing personal experiences. YouTube and Flip are already big players in this young space, and the logical competitive move for Apple is to make personal media deliverable and accessible anytime, anywhere.”
“That means in the next few years, we’re likely to see video cameras with live-streaming software built into future iPods and iPhones (and the rumored touchscreen tablet, if it ever exists),” Chen writes. “These features will likely be integrated into iTunes, which Apple would convert into a social experience with real-time sharing services, in addition to being a storage tool.”
Chen reports, “In a September iPod event, Jobs made it clear Apple was entering the consumer video market. ‘We want to get in on this,’ Jobs said when he presented the video-equipped iPod Nano’s main competitor: the Flip camcorder. Building a data center, putting a video camera on the iPhone and approving iPhone apps with live video-streaming functionality are all precursor steps necessary for Apple to build for an always-connected, share-everything future.”
Read more in the full article here.