Tesco launches UK iPhone assault, undercuts competitors with £20 deals

Great Offers at MacWarehouse“Tesco, the UK’s largest supermarket, aims to spark a price war with mobile operators over the Apple iPhone when it starts to sell the popular consumer gadget in the UK next week,” Philip Stafford reports for The Financial Times.

“The monthly contract to be offered by Tesco Mobile, the supermarket group’s joint venture with O2, is to be priced at £20, a third lower than competitors, in a 12-month deal, excluding the price of the phone,” Stafford reports.

“The supermarket’s entry into the iPhone market heralds mass adoption for the product that has galvanised the smart phone sector,” Stafford reports. “Orange and Vodafone recently won rights to sell the handset after Apple’s two-year exclusive deal with O2 ended in November.”

Full article here.

Dainel Bennet reports for T3, “Tesco’s Pay As You Go deal is what stands out here. The offer of unlimited data with a one-off cost makes it the ideal Christmas present for those unwilling to commit to contracts but still hankering for iPhone goodness.”

Full article here.

[Thanks to MacDailyNews Readers “breeze” and “Alex S.” for the heads up.]

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