Apple applies to extend ‘Think Different’ trademark

“The US Patent and Trademark Office has published a new Apple trademark application, covering the company’s ‘Think Different’ marketing slogan. Originally introduced in 1997, the slogan formed the heart of a campaign tying Apple to current and historical [figures],” MacNN reports.

“The company could be looking to simply maintain the trademark, preventing it from being used by others,” MacNN reports. “It now covers ‘portable and handheld digital electronic devices’ however, which could allow Apple to apply the marketing to iPods, iPhones and an upcoming tablet.”

Full article here.

Patently Apple has more info here.

MacDailyNews Note: “Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.”

Direct link via YouTube here.

Order of appearance: Albert Einstein, Bob Dylan, Martin Luther King, Jr., Richard Branson, John Lennon (with Yoko Ono), R. Buckminster Fuller, Thomas Edison, Muhammad Ali, Ted Turner, Maria Callas, Mahatma Gandhi, Amelia Earhart, Alfred Hitchcock, Martha Graham, Jim Henson (with Kermit the Frog), Frank Lloyd Wright, Pablo Picasso, and Shaan Sahota (young girl). Voiceover: Richard Dreyfuss.


  1. To all the dopey “grammar police” who don’t know what they are talking about:

    Apple wasn’t exhorting people to think in a different manner. In other words, the word “different” was not being used as an adjective. Rather, they were telling people to think about a concept. For example, someone might ask “What can of food should we make for Thanksgiving?” Someone (admittedly someone a bit strange) might say: “Think Turkey.”

    You aren’t saying the person should have said “Think Turkeyly,” as in “think as a turkey would,” are you?

    Thank you for being wrong while trying to correct someone. Now go away.

  2. As we look back on influential people of the last few decades, it’s a no brainer that Steve Jobs’ picture should be the last one in the series of those who have changed the world by thinking different.

    And that should be done long before it’s time for him to leave us. It’s a fitting tribute to his life and how it has enhanced all of ours.

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