“The US Patent and Trademark Office has published a new Apple trademark application, covering the company’s ‘Think Different’ marketing slogan. Originally introduced in 1997, the slogan formed the heart of a campaign tying Apple to current and historical [figures],” MacNN reports.
“The company could be looking to simply maintain the trademark, preventing it from being used by others,” MacNN reports. “It now covers ‘portable and handheld digital electronic devices’ however, which could allow Apple to apply the marketing to iPods, iPhones and an upcoming tablet.”
Full article here.
Patently Apple has more info here.
MacDailyNews Note: “Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.”
Direct link via YouTube here.
Order of appearance: Albert Einstein, Bob Dylan, Martin Luther King, Jr., Richard Branson, John Lennon (with Yoko Ono), R. Buckminster Fuller, Thomas Edison, Muhammad Ali, Ted Turner, Maria Callas, Mahatma Gandhi, Amelia Earhart, Alfred Hitchcock, Martha Graham, Jim Henson (with Kermit the Frog), Frank Lloyd Wright, Pablo Picasso, and Shaan Sahota (young girl). Voiceover: Richard Dreyfuss.
Maybe they should use that in a commerial about Verizon. Hey, you turned down the iPhone, you should have thought “Different!” Do not be like Verizon, think different!
Think.
I like the vid..
Best. Ad. Ever.
Wonder what became of Shaan Sahota, the little girl at the end…
I still hear Heath Ledger as the Joker in that narrator’s voice. Almost adds a little bit of awesome.
GRAND…. interesting question
the only link to her currently is http://www.yasni.co.uk/person/sahota/ /sahota.htm
You’ll find 12 pics down on the right of the page. She’s in row 2, on the far left. The thumbnail of her all grown up is still there, but the link to expand it is broken.
Think differently.
‘Apple applies to extend ‘Think Different’ trademark’
I thought they were being literal…to change from ‘Think Different’ to ‘Think Differently’
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@Jim – TIV…Its getting tiresome isn’t it? It never used to be this bad.
Still gives me chills.
@GrammarPolice:
You missed the point!!!
They absolutely should extend the trademark. It needs two more letters: “L” and “Y.”
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@GrammarPolice
Incorrect or incorrectly? Wrong answer, you are the weakest link…….goodbye!
Reviving this ad for when Apple’s tablet comes out would be brilliant.
@breeze
Think.
Actually, that was an IBM thing long before Apple or Microsoft ever existed – all the way back to 1914.
from http://www-03.ibm.com/ibm/history/multimedia/fulldescriptions/think.html :
When Thomas J. Watson joins the Computer-Tabulating Recording Company — the forerunner of today’s IBM — in 1914, he brings with him the “Think” motto he coined when he managed the sales and advertising departments at the National Cash Register Company. “Thought,” he says, “has been the father of every advance since time began. ‘I didn’t think’ has cost the world millions of dollars.” Soon, the one-word slogan “THINK” appears in large block-letter signs in offices and plants throughout the company.
T
To all the dopey “grammar police” who don’t know what they are talking about:
Apple wasn’t exhorting people to think in a different manner. In other words, the word “different” was not being used as an adjective. Rather, they were telling people to think about a concept. For example, someone might ask “What can of food should we make for Thanksgiving?” Someone (admittedly someone a bit strange) might say: “Think Turkey.”
You aren’t saying the person should have said “Think Turkeyly,” as in “think as a turkey would,” are you?
Thank you for being wrong while trying to correct someone. Now go away.
but all of their machines look the same
The best computer ad without a computer in it.
As we look back on influential people of the last few decades, it’s a no brainer that Steve Jobs’ picture should be the last one in the series of those who have changed the world by thinking different.
And that should be done long before it’s time for him to leave us. It’s a fitting tribute to his life and how it has enhanced all of ours.