Steve Jobs’ plan to take back the personal computing business from Microsoft proceeding apace

Hammacher Homepage 300x250“When it comes to understanding consumers and what they will want, Apple is one of the strategically smartest companies in the world. And the recently reported deal to acquire music streaming start-up Lala is another indication that the company is planning to become the central cloud for consumers,” Erik Sherman writes for BNET.

“That raises some interesting questions about what the future of the company might be, because focusing on the cloud means realizing that business is beyond proprietary hardware and software. And the answer may be a clever marriage of open and closed, promoting Apple hardware and eventually making it king of the personal computer heap,” Sherman writes.

“Why Apple might want a streaming company is head-scratching, in an odd kind of way” Sherman writes. “It should be crystal clear. An important business to them is selling access to downloading songs. Streaming media is a natural counterpoint, because there will be people who want the equivalent of a radio station, with a larger variety of music than the typical collection, and streaming should also lead to additional track sales. And if you can stream audio, why not video or e-books or any kind of media?”

Sherman writes, “This would also seem to logically tie to the big server farm that Apple is building in North Carolina… [Then] last month, we saw that Apple filed a patent on a way to force people to watch ads and which could be used to let a user obtain ‘a good or service, such as the operating system, for free or at reduced cost.'”

“Time to tie it all together,” Sherman writes. “You have streaming media, enforced ad-watching, and rumors of the new cheaper device coming out. So add it all up. How about advertising-supported streamed media that also ties in to subsidized hardware? And don’t assume that the media is just music.”

Full article here.

MacDailyNews Take: Back to its rightful owner.


  1. I hope there would be an add free component.
    Pay a subscription fee or pay as you go for no ads, or unlimited for free but the price is you have to watch the ads. Either way the piper is paid.

  2. I’m sorry, but if Apple in way implements an ad based OS I’m done. While currently Mac OS X is my preferred OS hands down, I’ve been using Linux long enough now (my iMac G3 600 triple boots Debian GNU/Linux, OS 9, and Mac OS X 10.4) to be able to switch in a heartbeat. It would be totally unacceptable. But on the other hand, I think it could be Apple’s way of entering some of Google’s markets, as Google has entered in Apple’s markets. And it could be that Apple never intends to implement the technology instead, but rather prevent others from using it. It makes sense that google would have an ad based OS. I guess we’ll have to wait and see!

  3. Quick Zune Thang, the net is being taken over by people writing history about the Mac.

    People have been writing that Apple first used the mouse before MS, introduced desktop publishing before MS, was the first to create a graphic user interface before MS and even gasp introduced the iPod before the Zune.

    History is written by the winners, so don’t stop until you go and set all those web sites right. Then you’ll be a winner. Until then you are just a whiner.

    Now Buster who said “For you other ZT lovers, you guys must have alzheimer’s and love to hear the same joke over and over and over again.”

    Well said, it made my day.

  4. Moron.

    This guy just tied together like 4 news stories and pulled the ‘conclusion’ out of his ass.

    What does this have to do with taking back the PC market from MS?
    The vast majority of PC’s out there are in ENTERPRISE Environments. That’s cheap computers with easily replaceable components running a cheapo Windows XP OS.

    Some tablet device that streams episodes of House isn’t going to change that.

    Same same, Apple will make tons of money being the Consumer focused Electronics company. MS will do the Banks and Offices thing.

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