Steve Jobs’ plan to take back the personal computing business from Microsoft proceeding apace

Hammacher Homepage 300x250“When it comes to understanding consumers and what they will want, Apple is one of the strategically smartest companies in the world. And the recently reported deal to acquire music streaming start-up Lala is another indication that the company is planning to become the central cloud for consumers,” Erik Sherman writes for BNET.

“That raises some interesting questions about what the future of the company might be, because focusing on the cloud means realizing that business is beyond proprietary hardware and software. And the answer may be a clever marriage of open and closed, promoting Apple hardware and eventually making it king of the personal computer heap,” Sherman writes.

“Why Apple might want a streaming company is head-scratching, in an odd kind of way” Sherman writes. “It should be crystal clear. An important business to them is selling access to downloading songs. Streaming media is a natural counterpoint, because there will be people who want the equivalent of a radio station, with a larger variety of music than the typical collection, and streaming should also lead to additional track sales. And if you can stream audio, why not video or e-books or any kind of media?”

Sherman writes, “This would also seem to logically tie to the big server farm that Apple is building in North Carolina… [Then] last month, we saw that Apple filed a patent on a way to force people to watch ads and which could be used to let a user obtain ‘a good or service, such as the operating system, for free or at reduced cost.'”

“Time to tie it all together,” Sherman writes. “You have streaming media, enforced ad-watching, and rumors of the new cheaper device coming out. So add it all up. How about advertising-supported streamed media that also ties in to subsidized hardware? And don’t assume that the media is just music.”

Full article here.

MacDailyNews Take: Back to its rightful owner.


  1. The Apple server farm in North Carolina is the only one we know about.I bet they also are building one on the west coast, one or two for Europe/ Africa, one for middle and one for South America, I think they are also building one in India.

  2. No one knows what Apple is up to or what they are doing and planning.

    The Lala purchase doesn’t say anything about what Apple’s plans are in the near or long term. Apple could have bought Lala for any of tens of thousands of reasons. Maybe even more then one.
    The Analyst and Puckers will all write smelly hit whoring pieces on why Apple bought Lala and what they plan to do with it. At this point only Apple’s top brass knockers knows why they purchased Lala. The Lala purchase does say one thing about Apple that the Analyst and Puckered Punters have all over looked, and that is the Lala Purchase shows that Apple and it’s top Brass have some big stones even if the Lala service is killed off by Apple and nothing appears to be done with the Lala IP.

  3. @Zune Tang
    iPod= crappy
    OSX= crappy
    Do you MAC sheep have any shame?

    Fer chrissakes ZT please get something, anything original if you are going to continue to bore us on here

    For you other ZT lovers, you guys must have alzheimer’s and love to hear the same joke over and over and over again.

    just sayin’

  4. Agree with peteyz. One of the best things about the Mac and Mac/Apple software is the lack of ads. If I didn’t mind getting interrupted or distracted all the time by ads, I would use Google services and software. Hope Apple doesn’t lose sight of what sets them apart.

  5. How can Steve Jobs and his little company aka. CRAPple take back the PC business if they have lost to Microsoft many years ago with MAC copying Windows. History will repeat itself and Microsoft will do it again in the mobile with WinMo7. When it comes to decisions that matter, Bing & Decide

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