“Apple’s tight control of its ecosystem and its competitors lack of such structure has helped build the App Store into what it is, and insured that it continues to outpace its rivals. But at its core, the App Store works so well because it was built upon a foundation that was proven: iTunes,” MG Siegler writes for TechCrunch.
“Since Apple was able to grow iTunes into the biggest force in online music (and actually, the biggest force now in retail music overall), it conditioned its customers with something very important: The idea of paying for digital goods with one click through a piece of software. Customers had already bought billions of songs through iTunes by the time the App Store was born,” Siegler reports. “And the App Store offered the same exact process, using the same method of payment already stored in iTunes.”
Siegler writes, “This is crucial… Apple made it as easy as can be for customers by placing the App Store on top of iTunes. And as a result, since customers are wiling to pay for these apps, it lit a fire under the third-party developer community, which continues to fuel the App Store.”
Siegler writes, “It’s a cycle. And it remains one that will be very hard for a competitor to break because they don’t have this iTunes ecosystem. It’s the gift that keeps on giving for Apple.”
Full article here.
[Thanks to MacDailyNews Reader “James W.” for the heads up.]