MacDailyNews’ idea worked like a charm: Microsoft pays for free Saks shop window ads – for Apple

72 Hour Apple Black Friday SaleYesterday, while covering the announcement that Saks and Microsoft has teamed up on Windows 7-powered holiday windows displays, we immediately had an idea:

Let’s help make those windows interactive while giving some excellent holiday shopping advice with a constant stream of “Get a Mac” tweets. Like we just did. Note: Just include the hashtag #holidaywindows in any tweet and “Get a Mac” along with any other holiday wishes (“right down the street, look under the glass cube,” etc.) that you wish to impart. winkMacDailyNews, November 24, 2009, 4pm EST.

Our post that started the avalanche was simple and straightforward: “#holidaywindows Get a Mac!

Well, shortly thereafter, our idea took off like wildfire, check out the #holidaywindows twitter stream.

For reference, the Saks Fifth Avenue’s shop windows displays look like this:

Direct link to video via YouTube here.

Some of the tweets shown in Saks’ #holidaywindows twitter stream windows, sponsored by Microsoft:
• Turn right, go to the Apple Store and enjoy computing again
• Stop the insanity! Get a Mac
• If you are buying a new computer with 7ista, why not get a Mac and relieve the holiday headaches?
• Want to make yourself look like a dumbass? Get Windows 7. If not, get a Mac, problem solved.
• This display is powered by an Apple Mac.
• Get a Mac – It’s perfect with your iPhone!
• Have a wonderful holiday season: walk down to columbus circle and get a Mac!
• Santa Claus is a Mac User…why aren’t you? HO! HO! HO! 5th Ave Apple Superstore open 24 hours NYNY
• this is how easy it is to hack a PC.
• When I managed Windows machines I was losing the will to live. Switched to Mac, Never looked back! Mac is Happiness.

This is yet another example of the total lack of attention-to-detail and forethought that is endemic to whatever Microsoft touches.

MacDailyNews Note: Microsoft astroturfers have since been dispatched to Twitter to try to cover the company’s ill-conceived marketing mistake with pro-Microsoft, pro-Windows tweets. You know what to do.


  1. “Michael
    Childish, but classic! LOL”

    ” iSquidy
    I have to say that this is really immature and reflects very poorly on the Mac user community. Really you think this is cool? It’ just makes you look like you have a huge chip on your shoulders.”

    Okay, what planet you guys living on!?! iSquidy, get a Mac, you’ll understand all the fuss.

    What makes this a brilliant idea was that it worked!!! An example of all the free marketing Apple gets from its fan[atic]s.

  2. This has been found by the Windoze fanboys, but they are outnumber by the Apple acolytes.

    The disturbing part is the language used by some louts, on both sides of the debate.

    Also, some morons are posting URLs in their tweets – as if anyone is going to act on this from the display.

  3. This almost has got me to be interested in getting a twitter account, almost. Very funny stuff. Careful though, G4Dualie is going to come post something about you all being childish or some other sort of ramble. The person doesn’t have a technological inclination about anything, but his opinion on your mental status is “spot” on.

    Thank you

  4. “MS never thinks about what could go wrong, they just do shit and then deal with the mess they create afterwards.”
    What!?! Since when has Microsoft ever cleaned up their shit?!

  5. Anyone who thinks a little playful competition means you have a chip on your shoulder, needs to read the internal microsoft emails released from the msft anti-trust investigation. The email authors, most still running this company display the most conniving, cheating, cruel, anti-competitive, and evil criminality.

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