Saks and Microsoft team up on Windows 7-powered holiday windows displays, in-store PC lounges

In New York City, it wouldn’t be the holidays without the annual department store window displays. Among the most famous are the windows of Saks Fifth Avenue, a holiday tradition since 1949.

For 2009, the Saks windows use some Microsoft products, including Windows 7.

MacDailyNews Take: Have Yourself A Merry Little BSOD.

This year’s windows will feature scenes from Saks’ holiday children’s book, ‘Twinkle, Twinkle Little Flake’ – the story of a snowflake named Twinkle. More than 20 video monitors provided by Microsoft and powered by Windows 7 will help animate some of the book’s key scenes. The windows will also feature ice-skating penguins and a voiceover of the book that is audible to passersby. In addition, holiday shoppers can tweet their holiday wishes using #holidaywindows and have them appear in the Saks windows, making the windows interactive.

MacDailyNews Take: Here’s an idea: Let’s help make those windows interactive while giving some excellent holiday shopping advice with a constant stream of “Get a Mac” tweets. Like we just did. Note: Just include the hashtag #holidaywindows in any tweet and “Get a Mac” along with any other holiday wishes (“right down the street, look under the glass cube,” etc.) that you wish to impart. wink

Along with the display windows, Saks and Microsoft have created interactive in-store lounges for shoppers. The specially constructed lounges feature Windows 7-based PCs, with Microsoft experts on hand to answer questions about the software and hardware.

MacDailyNews Take: Answer questions or, more likely, perform wipe-and-reinstalls in order to foster the illusion of reliable, smooth-running Windows PCs.

Source: The Borg


  1. Oh that makes sense — show the ones you supposedly love how much you really disdain them — give them something from Microsoft! Talk about about destroying the meaning of Christmas!

  2. This seems…. dumb.

    So, Microsoft is crowing about providing monitors (which they don’t manufacture) for a Christmas window display for a store that doesn’t sell consumer electronics (much less computer equipment) which includes an animated children’s story that seemingly has nothing to do with Christmas, much less Microsoft.

    “Relax Deus, it’s a branding message.”

    Oh, of course! Microsoft wants to associate their brand with that of a premium retailer of high-end consumer
    goods because Microsoft sells premium high end….. wait a minute…

    Another confusing, erroneous piece of “we can be cool too” messaging from Microsoft.

    “Your potential, our lack of self-esteem”

  3. Ballmer just throwing more money at trying to be cool, but he never gets it, which is why msft is never cool. As Jobs might say, cool isn’t just the way something looks, it’s the way it works.

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