“For most shops on Regent Street, 9am on a grey Monday morning is a time for dusting off displays and putting change in the tills. Not in Apple’s huge London flagship store: it is already packed with buyers, and of all the devices on show, the one drawing the most attention is the iPhone. Which makes it the perfect place to meet Greg “Joz” Joswiak, Apple’s vice-president of iPhone and iPod product marketing,” Matt Bingham reports for The Times Online
“Joz has left California on a rare visit to London to evangelise about the rapidly expanding number of games for the iPhone and its hardware-sharing partner the iPod Touch (in effect an iPhone with the camera and telephone bits left out). He’s demonstrating some of the Christmas releases that will join the more than 20,000 games already available to download,” Bingham reports. ‘Games represent one in five of the programs that have made it into the Apple app store in the 16 months since its launch. “We never predicted these numbers,’ he says. ‘It blows me away.'”
Bingham reports, “It is no coincidence that three of the four games Joz is showing involve several people playing at the same time over wireless networks… iPhone multiplayer gaming is taking off. Most impressive of the new titles is one released last week, Harry Potter: Spells, which includes the option for a pair of players to duel. It utilises two technologies not found in the PSP or DS: Bluetooth, the short-range wireless connectivity that is far easier to set up than wi-fi, and the motion sensors built into every iPhone and Touch, which are used here to turn them into wands.”
Bingham reports, “It is a huge problem for Sony and Nintendo, whose handheld players cost the same as a Touch — a device that also includes class-leading music and browser software, not to mention games that cost a fraction of the price, are available to download on a whim in seconds and come with free updates too.”
Full article here.
[Thanks to MacDailyNews Reader “James W.” for the heads up.]