Apple’s Mac clearly fits the enterprise, whether Apple wants it or not

Apple Online Store“Is Apple an enterprise software or hardware company? That’s the question Gartner’s Nick Jones asks, ultimately answering with ‘you have to have a pretty relaxed definition [of enterprise] before Apple fits it,'” Matt Asay reports for CNET.

“It strikes me, however, that ‘enterprise’ isn’t something you define. It’s just what gets used within the enterprise,” Asay reports.

“With this definition in mind, Apple clearly fits the ‘enterprise’ moniker, whether Apple wants it or not,” Asay reports. “As BusinessWeek reported back in 2008, the Mac is finding its way into enterprise computing, with or without the IT department’s blessing. Ditto the iPhone.”

“Enterprise is as enterprise does,” Asay writes. “Would you rather work for the company that builds software for the enterprise, or would you prefer to work for the company whose software gets used by the enterprise? If you can have both, great. But it’s silly to say Apple isn’t an enterprise company simply because it sells to the enterprise without even trying.”

Full article here.

[Thanks to MacDailyNews Reader “James W.” for the heads up.]


  1. The idea behind the title is correct, enterprise is as enterprise does. Remote wipe and some of the other features added in iphone 3.0 should make the Iphone more attractive to enterprise support. As for enterprise use, people are already using the iphone in business.

    It should also be interesting to see if small and growing businesses realize that a mac mini server is now more cost efficient than a dell 1920, and it comes fully licensed. In this age of severe cost cutting, that should count for something.

  2. One of the old Mac weekly rags, forget the name, once a year would publish the top 200 or 300 companies that were all Mac. It was always very interesting to learn who was on the list.

  3. “Enterprise” is a code word for Microsoft Windows and its ecosystem. Everything from software, to security measures, to database applications, to network equipment that doesn’t work with Macs, to Windows Mobile devices, etc.

    This is a huge mindset/mindshare. The question is does the Mac penetrate that culture.

    That’s it exactly. “Enterprise” is a culture.

  4. @Think,

    The old Mac weekly was MacWeek. The MacWeek top 200 used to be my favorite employment possibility list.

    Man do I miss that list. I’ve tried to get similar numbers from Apple and other places, but they just don’t seem to exist anymore.

  5. //Slightly tangential rant in 3…2…1…

    As I have watched the computer industry for the last twenty five or so years, one of THE most frigtarded things I’ve seen is this business of “Enterprise” where what is actually meant is “Business.”

    Carlin would back me up on this.

    I don’t care how many dialects of Klingon you speak, how many action figures in the original packages you have, or how much you Grok Spock, all the MCSE placques on your wall do NOT make you the Montgomery Scott of the office.

    It’s called BUSINESS. There is no NCC-1701 on the side of your building. If there is, I have no respose to that.

    You–you must be nearly thirty–have you even KISSED a girl???

    //endrant. Thank you for the opportunity. Let the flames begin.

  6. Apple’s involvement in “enterprise” is only deep enough to prevent Microsoft from using its monopoly power again to force the consumer market to buy its crappy business-oriented software on grounds of compatibility and ubiquity.

    There is almost no long-term profit in the “enterprise” market (if “enterprise” means large-scale business) that compares to what Apple achieves in the consumer market. Competing with IBM, Oracle and Microsoft, as well as the mass-market business hardware companies, requires too much time and resources.

  7. It strikes me, however, that ‘enterprise’ isn’t something you define.

    Sure you can: total piece of crap TV show which nuked a franchise.

    ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

  8. With regard to market niches, “Enterprise” = “Large Scale Business”. This can be further broken down into “Department” and “Group” scales. Then there is “SOHO”, Small Office, Home Office. These CAN’T be broken down into Groups, never mind Departments. Somewhere in the squishy middle is the Mid-Sized Business … generally a company that either wants to be or used to be an Enterprise.
    The Mac mini-Serve works well in the SOHO market and the Group market … not so well in the Department or larger markets. The Xserve targets the Enterprise market. Company-wide, Department-wide, maybe even Group-wide, though that might be over-kill.
    Despite what theloneousMac claims, the term “Enterprise” is NOT “owned by MSFT”. Sure, MSFT has the majority of the servers … but big-box Unix, bigger-box mainframe, and smaller-box Linux machines do most of the work. The Xserve may be sized more like the Linux and MSFT servers, but it is actually one of the smaller Unix boxes.

  9. I forgot to add.

    The point of the top 200 list was when some idiot would say Macs can’t exist or run “Enterprise” companies, I would just start naming names of some very prestigious world wide companies that ran all Mac.

    It tended to stop the argument and shut up the idiot.

  10. Another rant.
    I called the wi-fi guy to find out why I couldn’t send mail at this campground. Well, so he says, he doesn’t know anything about Macs because they only have about 10% of the market. I replied, “and growing.” All he could respond with was, “Whatever.” He insisted that it must be a problem with my Mac (couldn’t be anything else because he’d checked all the settings). Turns out the issue is I’m trying to send mail through his provider, Comcast, to my mail server, Embarq. When will these IT guys get their collectives heads out of the PC sand and realize that Mac are creeping up on them?

  11. i dont have much experience in the computer industry but it seems to me that there would be a lot of IT guys out-of-work if apple had a stronger presence in “enterprise,” and there would be a lot less problems for them to fix. is this part of the resistance to apple in this market?

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