RUMOR: Apple’s 9.7-in. OLED, 10.6-in. TFT LCD tablet models delayed from March to second half 2010

MacMall 96 Hour Apple Sale“Apple reportedly plans to postpone the launch of its tablet PC from an original March launch schedule to the second half of 2010, as the vendor has decided to switch some components and plans to launch a model using a 9.7-inch OLED panel from LG Display, according to sources from component makers,” Max Wang and Joseph Tsai report for DigiTimes.

Wang and Tsai report that Apple will offer two tablet models, “one of which will have a 10.6-inch TFT LCD panel while the other will have a 9.7-inch OLED panel. LG Display currently is making OLED panels using its 4.5G production line and LG Display’s five-year US$500 million panel purchasing contract with Apple includes supply of OLED panels, the sources pointed out.”

The retail price of the 9.7-inch OLED panel model is said by DigiTimes’ sources to be around US$2,000. “The price could be more flexible if bundled with telecom providers’ 3G services,” Wang and Tsai report. “Meanwhile, the 10.6-inch LCD panel-based Apple tablet PC is expected to priced in the US$800-1,000 range.”

Full article here.

[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]


  1. Twice as much for half the screen real-estate? Sounds like a deal to me! OK, the smaller model’s screen is not only smaller – and more pocketable – but it is a newer, and better, technology.

    Since this has not yet been “announced”, is t valid to say it has been “delayed”?

  2. I was hoping to get one in January 2010. But, I would rather get an even better Mac tablet later in the year.

    Would a 2 to 6 month delay have really made a difference in today’s iPhone 3Gs? No. Apple will ship it when it is ready and not before! Dell would! Microsoft would! Not Apple. That is why people keep buying the very best and keep coming back to Apple!

  3. Also, FWIW, it only needs to be on store shelves by September to meet the back-to-school rush. Announced at MWSF (will there BE one this year?) for an August-September ship date sounds quite reasonable. The only product lines that might be hurt by such a long lead-in – other than all the other tablets/netbooks/ultra-compact notebooks out there – would be the MB and the MBA. And … not so much, I suspect. The MBP is a different market, as are the iPhone and the touch.

  4. In the end the initial offering will be 1 model. The technological capabilities are changing by the month. Fast forwards in abilities. One would expect delays since advancements are right around the corner. When it finally debuts it will be $800, 1 model, and will change the world. Will revolutionize learning and school and be the catapult into the Individual Creative Content Age and jumpstart the global economy.

  5. Does anyone remember the Cube? Steve Jobs won’t make that mistake again…it was priced above its audience…yet is still as revolutionary as anything out there to this day. Some great products don’t work, and a $2000 OLED Tablet doesn’t have an audience for any volume sales.
    Thanks for the false stock-dropping rumor yet again.

  6. “The retail price of the 9.7-inch OLED panel model is said by DigiTimes’ sources to be around US$2,000.”

    So the 9.7″ OLED model has a $2,000.00 screen? Does that mean it’ll be double the price of the 10.6″ LCD model when they’re released?

    This doesn’t make any sense.

  7. This is easy. SJ announces the Apple tablet in Jan 2010. The LCD model with WiFi, but no 3G goes on sale in Feb/Mar 2010 with pre-sales available immediately. The OLED + 3G model comes out 6 months later due to FCC review (just like the iPhone).

  8. More likely to be a strategic decision to round up more deals, apps, and bundles to make it packed with more features you can’t get elsewhere, and blow away anything else that may be announced from competitors around that time, like making the Google netbook look like another yesterdays cheap laptop.

  9. Apple hasn’t even confirmed building a tablet let alone delaying it, but that hasn’t stopped idiot analysts from already discussing pricing, marketing and options.

    Dumber than the uninformed speculation and ignorance displayed in these forecasts is the blind following by idiot sheep readers who continue to give any credence to the fodder.

    The deaf dumb and blind leading the blind…Tommy is king

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