The ad will air tonight in the U.S. on Fox (“So You Think You Can Dance”), CBS (“Gary Unmarried” and “Criminal Minds”) and ABC (“ABC Special”).
In AT&T’s new ad, Wilson asks, “Who offers the best 3G experience? Let’s compare.”
• The nation’s fastest 3G network? AT&T.
• The network that lets you talk and surf the Web at the same time? AT&T.
• The most popular smartphones? AT&T. (Apple’s iPhone 3G and 3GS)
• Access to more than 100,000 apps? AT&T. (Apple’s iTunes App Store)
• Name that starts with the letter “V”? Hey, they got one.
“When you compare, there’s no comparison: AT&T provides a better 3G experience.”
Direct link via YouTube here.
[Thanks to MacDailyNews Reader “Robert G.” for the heads up.]
Verizon is really killing AT&T;with their ads and this is a pretty weak response…
I like how the X falls off on the “Hey, they got one.” I wonder if that was planned.
Plus the familiarly “corny” background music style. Reminds me of some other commercials…
And why are there Samsung phones being advertised at the end? It seems like the iPhone is responsible for at least one (maybe even THREE) of those X’s for ATT.
This commercial is clearly talking about the iPhone but at the end they only mention Samsung phones. I’ve never seen ATT mention the iPhone. Wonder what kind of arrangement they have with Apple? Maybe Jobs doesn’t want anybody marketing the iPhone besides Apple?
It’s actually great that these two behemoths throw mud at each other; hopefully, it’ll drive them to really compete and by that, improve their services.
Either way, it’s clear that the iPhone is driving both advertising campaigns, which can only help to cement in consumer’s minds that the iPhone is paramount, so much so, that they are openly bickering for the first time.
I think it’s pretty clear that Apple negotiated that iPhone marketing would be handled by Apple. No need for AT&T;to debase the brand!
Luke Wilson? Who the hell is Luke Wilson? I can’t even recall the last time I saw this bum in a movie. I think it was that bad hotel horror movie tripe that flopped at the box office some years back.
This has failure written all over it. The only way ATT could appropriately respond is with the iPhone and Apple won’t let them even mention it in the commercial. Just some vague reference to 100,000 apps, lol. Are those apps for the craptacular Samsung iClones that show up on the screen right afterward?
Apple left ATT out in the cold because they’re preparing to move on to bigger and better things.
R2,
Idiocracy. I know you can’t ‘member much, but it was all about people like you.
@superior being: Zing!
“But Brawndo has what plants crave!”
The whole commercial should highlight the fact that you CAN’T talk and surf the web at the same time on Verizon. Their network doesn’t support it. Doesn’t matter what phone you’re using. Make sure everyone knows that and mission accomplished.
Good for At&t;. They have twice the capital of Verizon so they should put ads to follow every single Verizon ad and pound home the actual speed of Verizon data they call 3G. Mention talk and surf, mention GSM worldwide standard. And end each one asking “Can you hear us now?” This could get fun to watch.
“KenC
It’s actually great that these two behemoths throw mud at each other; hopefully, it’ll drive them to really compete and by that, improve their services.”
Tethering!
AND lower prices!!!
It’s about time!
Too bad MDN can’t figure out how to post a video that will work on the iPhone.
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Yup, Verizon has been desperate to get customers. ATT has WALKED all over them since the got the iPhone. Too bad ATT had not built out the GSM 3G sooner. Though they did get the choice of 3G right and Verizon wrong. But, Verzion has been taking a money hit big time and they have little to offer other than charge after charge after charge and ooops can not do that or that and you have to back up to our server because we blocked the DAMN sync to your computer from your DAMN phone.
I left Verzion because they cost too much and offered so little. Plus now I can surf, talk, get directions, download data in and out of my applications with getting answers on the internet from the phone while sending the information back to staff without even hanging up. Fewer calls and lot less call me backs!
Desperate is as desperate (Verizon) does!
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As misleading as they are, the Verizon ads actually leads the viewer to research the differences between ATT and Verizon. This ad from ATT does not accomplish the same goal.
Maybe ATT needs to hire the same company that develops the ads for Apple.
“The whole commercial should highlight the fact that you CAN’T talk and surf the web at the same time…”
I see plenty of freeway drivers in L.A. that still give it the old college try.
Oh, forgot the angle on the ATT response! WEAK.
How about adding your 3G coverage and then a few words….. then show your full data map. That way your coverage is out there.
Dumb marketing.
Unless you’ve been living in a hole for the last two years, you know AT&T;has the iPhone. They might as well push another phone and probably get a cash comeback from samsung.
Luke Wilson in Old School ruled!
Both Verizon and AT&T;ads advertise the iPhone.
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“I like how the X falls off on the “Hey, they got one.” I wonder if that was planned.”
You’re a moron.
It’s got electrolytes in it!
Dear AT&T;:
Don’t you think that you should have competed by advertising in the first place? Now stop being such a whiney Jack Ass and drop the lawsuits and improve your service.
Apple chose you for a reason. Live up to it! Stop Freaking Whining! Put up more scathing ads against Verizon, drop your prices and build infrastructure. Stop making excuses.
Make your service better.
“Apple chose you for a reason.”
Yeah, they “chose” ATT as a runner-up after Verizon turned them down, lol.
R2,
As I said above: It was all about people like you.
Verizon has a simple job to rebuff this ad, just show the 3G coverage map again, and say.. It might be fast, if you can find a place that has it.. AT&T;really needs to expand their 3G outside of just major Metro areas, and fast.. With that said.. I did learn something. I had no idea on Verizon you can’t use both data and voice at the same time.. That is a HUGE weakness.
@bubba – Huge weakness like the Palm Pixi lacking WiFi and having an underpowered processor huge!