AT&T blasts Verizon with new U.S. national TV ad featuring Luke Wilson (with video)

iPod Superstore w/ FREE EngravingAT&T is launching a new national TV campaign, featuring actor Luke Wilson, in response to Verizon’s misleading 3G network ads.

The ad will air tonight in the U.S. on Fox (“So You Think You Can Dance”), CBS (“Gary Unmarried” and “Criminal Minds”) and ABC (“ABC Special”).

In AT&T’s new ad, Wilson asks, “Who offers the best 3G experience? Let’s compare.”

• The nation’s fastest 3G network? AT&T.
• The network that lets you talk and surf the Web at the same time? AT&T.
• The most popular smartphones? AT&T. (Apple’s iPhone 3G and 3GS)
• Access to more than 100,000 apps? AT&T. (Apple’s iTunes App Store)
• Name that starts with the letter “V”? Hey, they got one.

“When you compare, there’s no comparison: AT&T provides a better 3G experience.”


Direct link via YouTube here.

[Thanks to MacDailyNews Reader “Robert G.” for the heads up.]

49 Comments

  1. I like how the X falls off on the “Hey, they got one.” I wonder if that was planned.

    Plus the familiarly “corny” background music style. Reminds me of some other commercials…

    And why are there Samsung phones being advertised at the end? It seems like the iPhone is responsible for at least one (maybe even THREE) of those X’s for ATT.

  2. This commercial is clearly talking about the iPhone but at the end they only mention Samsung phones. I’ve never seen ATT mention the iPhone. Wonder what kind of arrangement they have with Apple? Maybe Jobs doesn’t want anybody marketing the iPhone besides Apple?

  3. It’s actually great that these two behemoths throw mud at each other; hopefully, it’ll drive them to really compete and by that, improve their services.

    Either way, it’s clear that the iPhone is driving both advertising campaigns, which can only help to cement in consumer’s minds that the iPhone is paramount, so much so, that they are openly bickering for the first time.

  4. Luke Wilson? Who the hell is Luke Wilson? I can’t even recall the last time I saw this bum in a movie. I think it was that bad hotel horror movie tripe that flopped at the box office some years back.

    This has failure written all over it. The only way ATT could appropriately respond is with the iPhone and Apple won’t let them even mention it in the commercial. Just some vague reference to 100,000 apps, lol. Are those apps for the craptacular Samsung iClones that show up on the screen right afterward?

    Apple left ATT out in the cold because they’re preparing to move on to bigger and better things.

  5. The whole commercial should highlight the fact that you CAN’T talk and surf the web at the same time on Verizon. Their network doesn’t support it. Doesn’t matter what phone you’re using. Make sure everyone knows that and mission accomplished.

  6. Good for At&t;. They have twice the capital of Verizon so they should put ads to follow every single Verizon ad and pound home the actual speed of Verizon data they call 3G. Mention talk and surf, mention GSM worldwide standard. And end each one asking “Can you hear us now?” This could get fun to watch.

  7. It’s about time!

    Too bad MDN can’t figure out how to post a video that will work on the iPhone. ” width=”19″ height=”19″ alt=”smirk” style=”border:0;” />

  8. Yup, Verizon has been desperate to get customers. ATT has WALKED all over them since the got the iPhone. Too bad ATT had not built out the GSM 3G sooner. Though they did get the choice of 3G right and Verizon wrong. But, Verzion has been taking a money hit big time and they have little to offer other than charge after charge after charge and ooops can not do that or that and you have to back up to our server because we blocked the DAMN sync to your computer from your DAMN phone.

    I left Verzion because they cost too much and offered so little. Plus now I can surf, talk, get directions, download data in and out of my applications with getting answers on the internet from the phone while sending the information back to staff without even hanging up. Fewer calls and lot less call me backs!

    Desperate is as desperate (Verizon) does! ” width=”19″ height=”19″ alt=”mad” style=”border:0;” />

  9. As misleading as they are, the Verizon ads actually leads the viewer to research the differences between ATT and Verizon. This ad from ATT does not accomplish the same goal.

    Maybe ATT needs to hire the same company that develops the ads for Apple.

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