“Windows Mobile has lost nearly a third of its smartphone market share since 2008, research firm Gartner reports. Windows Mobile had 11 percent of the global smartphone market in the third quarter of 2008, according to Gartner, and last quarter Windows Mobile’s market share plummeted to 7.9 percent,” Chen reports. “Meanwhile, Apple’s global market share grew from 12.9 percent to 17.1 percent, and RIM saw a rise from 16 percent to 20.8 percent, according to Gartner’s figures.”
“It’s worth noting Microsoft got a head start with Windows CE, its pocket PC OS, in 1996. Windows CE serves as the foundation for the Windows Mobile OS shipping with some smartphones today,” Chen reports. “The smartphone OS market, in fact, has existed for several years, and Microsoft was an early leader in the space. But only recently have several additional corporations stepped into this space with their own platforms.”
Chen reports, “Microsoft’s biggest problem? One word: iPhone.”
“To Peter Hoddie, CEO of Kinoma, which develops a mobile media browser for Windows Mobile and other platforms, a major knock against Windows Mobile [is]… the weakness of the bundled apps included with it. ‘Their first problem is the built-in apps are uninspiring, so that sets a very low bar for developers who are coming to the platform.’ Hoddie compared Windows Mobile to the iPhone, whose apps he described as ‘beautiful,’ which encourages third-party developers to produce apps of similar quality,” Chen reports. “He added that Microsoft’s second problem is segmentation in the hardware ecosystem. Windows Mobile ships with several different manufacturers’ hardware, including HTC, LG and Samsung. The problem? From a developer perspective, that requires coding an app for several phones with different UI styles, buttons and screen sizes. (The same problem, incidentally, has started to plague Android developers.)”
Full article – highly recommended – here.
MacDailyNews Take: Dull-witted, lumbering Microsoft didn’t just blow it in smartphones, they blew it in the next-gen personal computing market, the one that’s carried in your pocket, not plopped on or under your desk. This isn’t complicated, but it is quite karmic: Apple and Steve Jobs are taking back what’s rightfully theirs.