“We opened our first store in Manhattan seven years ago, and the response has been incredible,” said Ron Johnson, Apple’s senior vice president of Retail, in the press release. “We hope our new store on the Upper West Side will become as much a part of the community as our stores in SoHo, the Meatpacking District and on Fifth Avenue.”
A highly trained team of more than 200 employees brings the unique Apple retail experience to the Upper West Side, offering the same legendary services that Apple stores provide around the world. At the Genius Bar, customers can get free advice and expert tech support from knowledgeable experts. Customers who buy a Mac at the Apple Store Upper West Side can join the popular One to One program for personal set-up service and personal training for just $99. Visitors can also get free tips from Specialists who are on-hand to help shoppers find the perfect gift or choose the right Mac, iPod or iPhone for themselves.
In time for the holiday season, customers can now reserve their favorite Apple product via the App Store Online and pick it up at their local Apple store between December 15-24. Apple retail stores will also gift wrap any iPod or portable Mac for just $5.
The Apple Store Upper West Side is the fourth in Manhattan and Apple’s 15th in the New York metro area, joining the hugely successful Apple Stores SoHo, West 14th Street and Fifth Avenue. Nearly 170 million people on four continents have visited Apple retail stores this year. Apple now operates 280 stores in ten countries including the US, UK, Italy, Australia, Canada, Japan, China, Switzerland, Germany and France.
The Apple Store Upper West Side is located at 1981 Broadway, on the corner of West 67th Street. The first 2,500 visitors to the store will receive a limited edition, commemorative t-shirt.
Watch a video of the Apple Store Upper West Side via Flickr user Joe Turner shot shortly after the store’s red curtain was removed here.
More info about Apple Store Upper West Side here.
Fortune’s Philip Elmer-DeWitt went inside the store (and took photos) here.
Source: Apple Inc.
[Thanks to MacDailyNews Reader “JES42” for the heads up.]
big deal—apple had to respond to microsoft’s beautiful scottsdale retail store.
mdn mw: “property”
What, no free concert tickets? No one will show up just for a t-shirt!
” width=”19″ height=”19″ alt=”wink” style=”border:0;” />
the telling quotes from that piece are these:
“foot for foot, the average Apple Store generates the equivalent of 5 Best Buys and 15 Target stores.”
and,
“Apple’s big glass cube on 59th St., across the street from the old Plaza Hotel, is the highest-grossing retail outlet on Fifth Avenue, bringing in an estimated $35,000 per square foot, nearly double the gross of Tiffany’s sales floor…”
An amazingly successful retail venture and one that has added to Apple’s bottom line quite handsomely.
I don’t see the point in visiting a store like this unless, of course, they’re giving away free tickets to the Jankira Whettlebone or Spanquisha shows!
…””Apple’s big glass cube on 59th St.(…) is the highest-grossing retail outlet on Fifth Avenue…”
In other words, in one year, Apple sells a C-Class Mercedes Benz for EVERY square foot of that store.
And Tiffany’s is No. 2 at about $18,000, followed by the rest (including Harry Winston, Bulgari, Bergdorf-Goodman, Armani Exchange, Louis Vuiton, Salvatore Ferragamo, Gucci, Chanel…), all of them making significantly less per square foot than Apple.
It is telling that everyone in the video is holding up an iPhone to video this event.
Architecturally, this is pretty poor. I think it feels very uncomfortable and out of proportion. Having such a high ceiling with nothing on the walls… are they going to project something up there? It really seems to lack any detail. I guess if all you want in architecture is a big glass box it’s fantastic. It’s very cold and uninteresting.
Of course I have no reason to go to an Apple store unless something breaks. I certainly don’t need to go handle a bunch of products to know if I need it or not.
@ raskol,
It sounds like you’re more into the architectural style of the former Soviet Union. Thankfully, Apple’s designers have better taste and talent.
Actually, Apple’s newest Apple Store will be the one opening at Westfield Shopping Centre, Chermside, in Brisbane, Australia … also on Sat Nov 14th.
However, because of the time difference (Brisbane is approx 15hrs ahead of USA) it will be open before New York.
Another first for the Aussies!!!
i wonder how long its going to be before some d***head comes along with a hammer on the side of the street at about 2 in the morning and it all collapses? Did they design the store with this in mind?