AT&T attacks Verizon’s 3G map ads: ‘There’s a misrepresentation for that’

“As Verizon has stepped up its efforts to portray AT&T’s data network as sparse and largely unavailable, AT&T has published information that shows Verizon isn’t telling the whole story,” Prince McLean reports for AppleInsider.

“Verizon began advertising its 3G coverage against AT&T’s in a series of ads poking fun at Apple’s ‘there’s an app for that’ iPhone commercials, presenting coverage maps of its own 3G CDMA/EVDO network in red against much more limited 3G service coverage maps for AT&T’s 3G network presented in blue,” McLean reports.

“The problem is that Verizon isn’t actually comparing the two company’s data networks; it restricts its comparison to ‘3G data’ because outside of 3G, Verizon doesn’t really have a data network; users revert to extremely slow CDMA 1xRTT service, which only provides dialup speed data access,” McLean reports.

Read much more in the full article here.

64 Comments

  1. “Not very truthful, misleading, and very desperate on Verizon.”

    Is that anything like the truthful “Get a Mac” ad campaign which portrays every PC as crawling with viruses and trojans?

    It’s marketing, folks. The only reason you’re upset with the ads is because they’re effective and very damaging to the ATT brand, the same way every Windows fanboy gets his panties in a bunch whenever he sees Justin Long and John Hodgman standing together on a TV screen. But, again like the “Get a Mac” campaign, the only thing you’re doing is spurring Verizon to make even more commercials with the same successful theme.

  2. Am I the only one having authentication issues for my .mac email on mobile me servers?

    Can’t get my email on my iPhone, asks me to verify Verisign as the server for Mail program on my laptop and Safari can’t identify the server either.

  3. @R2

    We know good and damn well that if the iPhone was a Verizon exclusive, he’d be singing the praises of EV-DO and its excellent coverage.

    So would 99 percent of everyone here, so what’s your point there, One Percenter?

  4. @ 84 Mac Guy

    ” … Most of the areas in the Mountain Time Zone without AT&T;3G coverage are primarily inhabited by cows and coyotes …”

    Interstate 70 (I70) loses 3G service 5 miles after you leave Denver heading west and is not available anywhere along the interstate until you reach Grand Junction over 200 miles away. Thousands and thousands of cars travel this interstate every single day bypassing Vail, connecting with Aspen, Snowmass etc. I agree it doesn’t have the population density of a major city (Thank God for that) but to summarize Colorado as low priority is short sighted.

    Wait .. did I just defend Colorado? The Chamber would be proud of me!

  5. *** “Verizon doesn’t really have a data network; users revert to extremely slow CDMA 1xRTT service, which only provides dialup speed data access” ***

    That sounds incredibly slow. On my AT&T;wireline telephone, dialup speed is about 10 kbps, because the quality of AT&T;service is crap.

    I look forward to the day that Apple announces the iPhone for Verizon, and AT&T;’s stock crashes. AT&T;is a skidmark in the underwear of the telecom industry.

  6. @R2
    You’re wrong R2, Apple on shows a single PC riddled with viruses… However if you’ve ever had the displeasure of working seriously on a PC then you KNOW! that they are inherently riddled with viruses. So Apple’s ad is not misleading at all. It’s common knowledge that PCs suffer horrendously from all sorts of malicious code. Some built-into the OS and others gleefully shared via the internet and well meaning friends.

  7. R2 stop humping Verizons leg. It’s very tiringvto hear you crap in ATTs Cherrios and sing hosanas for Verizon over and over and over and over and over and … I could go on, you really are that tiring and repetitive.

    Is ATT perfect? Nope. Is Verizon a wonderful paradise that farts rainbows and brings world peace and even makes bacon taste better? No. Verizon sucks for the same reasons ATT sucks, they just happen to have slightly better coverage than ATT in some areas, but the reverse is also true in other spots.

    The one thing you aren’t giving credit to ATT for: they took a chance on Apple. It’s thanks to ATT that the iPhone exists at all. If it was up to Verizon there never would have been an iPhone.

    For that simple fact alone, and no other, I hope they never get the iPhone. Tmobile, Sprint, all local and regional networks, but never Verizon.

  8. @R2

    Is that anything like the truthful “Get a Mac” ad campaign which portrays every PC as crawling with viruses and trojans?

    How do you know they aren’t?

    It’s marketing, folks. The only reason you’re upset…

    And yet, that didn’t stop you from bashing us, ATT, or Daniel, did it? No. In fact, you took it a step further (like all the other fan boys) by suggesting Dilger is a shill for ATT.

    But, again like the “Get a Mac” campaign, the only thing you’re doing is spurring Verizon to make even more commercials with the same successful theme.

    By your own logic then, you and the Windows fan boys, are the reason Apple’s Get A Mac ads are highly successful and resonate with an ever growing population of Mac users.

    Let’s see how effective Verizon’s numbers are at the end of the fiscal quarter.

  9. @ HueyLong
    @ twilightmoon

    “Am I the only one having authentication issues for my .mac email on mobile me servers?”

    The little Mac gear is in constant spin cycle. (CO)

  10. We don’t need to wait for anything, G4Dualie. The evidence is already clear that the Verizon campaigns are effective.

    http://www.appleinsider.com/articles/09/11/09/verizons_advertising_propels_brand_perception_while_att_sinks.html

    “Verizon and Motorola’s strong marketing push leading up to the launch of the new Droid handset had a significant impact on brand perception in the 18- to 34-year-old target demographic, pushing it well above AT&T;, according to a study released Monday.

    Daily tracking from YouGov’s BrandIndex shows that scores associated with the Verizon Wireless brand have soared since the Droid advertising campaign launched on Oct. 18, up until the launch of the Droid last Friday. Verizon’s score went from 8.3 to 24.2 on the study’s scale, which ranges from -100 to 100.

    During the same frame, AT&T;’s brand perception dropped, from 1.4 on Oct. 18 to -2.4 by Nov. 6. The ongoing study surveys 5,000 people each weekday from a representative U.S. population sample. More than 1.2 million people are interviewed each year, and the research is said to have a margin of error of +/- 2 percent.”

    “In addition, Verizon has stepped up its advertising against the AT&T;network, lampooning the iPhone “There’s an app for that” phrase with the slogan “There’s a map for that.” Last week, AT&T;filed a lawsuit over the advertisements, claiming that Verizon is misrepresenting its coverage areas and misleading consumers.”

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